Sherpas

Shopify seo app by Sherpas Design·Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales.

Snapshot

4.90(919 reviews)#10of 889 inSEO

Ongoing.AI tracks Sherpas daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesSEOImage editor

Rating

4.90

919 reviews

Pricing

From $14/mo

freemium

Built for Shopify

Yes

Years live

10

launched Aug 6, 2015

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+3

28-day Δ

+1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

9219199179149125.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Sherpas added 1 reviews over the last 28 days.

Category rank over time

Where Sherpas sits day-by-day in SEO.

Position across the SEO page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full SEO leaderboard →

#4#6#8#10#12May 28May 31Jun 4Jun 7Jun 11Sherpas · #10SEOWILL · #9ChatGPT AI Product Description · #11
Best position observed: #6. Sherpas slipped 4 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Sherpas shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Sherpas ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #6 on "seo".

#5#7#9#11#13May 28May 31Jun 4Jun 7Jun 11seositemap
2 terms, 24 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • seo

    #6

    best #6

    +1 positions

  • sitemap

    #10

    best #10

    no change

Catalog position

Where Sherpas sits in the App Store.

Rank and percentile inside the SEO category — the competitive shape of the niche around this app.

Rank in SEO

#10

of 889 active apps

Review count percentile

99th

vs category siblings

Rating percentile

72th

vs category siblings

Years on App Store

10

since 2015

Listing change cadence

What Sherpas has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(919 reviews)
  • 99%positive956
  • 0%neutral3
  • 1%negative10

Popular mentions

  • customer support
  • ease of use
  • pricing
  • seo features
  • performance
  • feature quality
  • bugs
  • product quality

Top themes

  1. customer support14
  2. ease of use9
  3. pricing5
  4. seo features4
  5. performance4
  6. feature quality3
  7. bugs3
  8. product quality2

What merchants praise

Outstanding support! Todor personally helped fix my website's JSON-LD Schema and resolved the billing confusion immediately. The app works perfectly and highly recommended!
Fuzhou Jasmine Tea · 5

What merchants complain about

No SEO results, No Website speed results. They asked for a second chance, we believed them and we gave it to them, it’s a pity that they didn't live up to our expectations. Conclusion: they are not professionals in this field.
Scandinavian Goods · 1

Plans

Sherpas pricing tiers.

Free

Free

  • Broken Links Check (100 pages)
  • Image Optimization (50 images)
  • 20 AI Generations
  • Meta Tags Optimization
  • Alt Tags Optimization
  • Sitemap
  • NoIndex Tags
  • Automatic SEO Audit (20 pages)

Pro

$14.99/month

  • All in Free
  • Page Speed
  • Add JSON-LD
  • Bulk Meta Tags Optimization
  • Bulk Alt Tags Optimization
  • Remove Micro Data
  • Bulk Image Optimization
  • 404 User Hit Detection

Business

$24.99/month

  • All in Pro
  • Image Filename Optimization
  • AI Bulk Image Filename Optimization
  • AI Bulk Meta Tags Optimization
  • AI Bulk Alt Tags Optimization
  • Automatic SEO Audit (500 pages)
  • Backlinks
  • Multi Language

Premium

$49.99/month

  • All in Business
  • Dedicated Premium Support
  • Automatic SEO Audit (Unlimited)
  • Broken Links Automation
  • Manage AI Generation Model
  • Unlimited AI Generations with Own Key

Capabilities

What Sherpas can do.

The 38 capabilities Sherpas lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

SEO

SEO tools

25
  • Image compression
  • Image backup
  • ALT text
  • File naming
  • Duplicate content
  • Preloading
  • Broken links
  • Backlinks
  • Redirects
  • 404 pages
  • Sitemaps
  • Page indexing
  • Meta tags
  • Rich snippets
  • JSON-LD
  • Schemas
  • Bulk editing
  • AI generation
  • Local SEO
  • URL optimization
  • Image optimization
  • Speed optimization
  • Content optimization
  • Metadata optimization
  • Automations

Monitoring performance

6
  • SEO score
  • Audits
  • Insights and tips
  • Keyword analysis
  • Link analysis
  • Rank tracking

Image editor

Image optimization

4
  • Image compression
  • SEO
  • Alt text
  • AI generation

Bulk editing

3
  • Alt text
  • File names
  • Compression

FAQ

Sherpas — frequently asked questions.

What is Sherpas on Shopify?
Sherpas, officially listed on the Shopify App Store as Sherpas: Smart SEO, is a Shopify app in the SEO category. With Smart SEO, you can improve the SEO of your store and thus rank higher in SERPs. Smart SEO provides AI tools and automation to tackle important SEO areas like meta tags, image optimization, page speed, etc. SEO can be intimidating, but with Smart SEO, you will be surprised how easy it is. With Smart SEO, complex SEO tasks are made easy with AI and mundane ones are automated. Optimize your store, rank higher in SERPS, drive more traffic, and boost sales. It averages 4.90 out of 5 across 919 merchant reviews on the Shopify App Store.
How much does Sherpas cost?
Sherpas offers a free plan and 3 paid plans starting at $14/month and going up to $49.99/month. The free plan includes Broken Links Check (100 pages), Image Optimization (50 images), 20 AI Generations, and Meta Tags Optimization. The paid plans unlock advanced features beyond what's available on the free tier.
Is Sherpas free?
Yes — Sherpas offers a free plan alongside paid options. The free plan includes Broken Links Check (100 pages), Image Optimization (50 images), and 20 AI Generations. Paid plans start at $14/month for advanced features.
When was Sherpas launched?
Sherpas launched on August 6, 2015 — over 10 years on the Shopify App Store. In that time it has gathered 919 merchant reviews.
Is Sherpas Built for Shopify?
Yes — Sherpas carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Sherpas alternatives?
Merchants commonly compare Sherpas with Judge.me, Avada AI SEO Image Optimizer, Yotpo, and BOOSTER AI SEO OPTIMIZER. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about Sherpas?
99% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are customer support, ease of use, and seo features — see the review fingerprint above for the full breakdown.
What complaints come up about Sherpas?
1% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are pricing, customer support, and bugs — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Sherpas.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Sherpas on the Shopify App Store ↗