Kuma

Shopify analytics app by Ursa Marketing·Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights

Snapshot

5.00(8 reviews)#188of 1,289 inAnalytics

Ongoing.AI tracks Kuma daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalyticsAds

Rating

5.00

8 reviews

Pricing

From $199/mo

free_trial

Built for Shopify

No

Years live

3

launched Jun 28, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Kuma sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#188

of 1289 active apps

Review count percentile

85th

vs category siblings

Rating percentile

75th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Kuma has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-06-06 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-06-13 → 2026-06-16

Shopify Lastmod · Jun 14

2026-06-06 → 2026-06-13

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(8 reviews)
  • 100%positive9
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    “Excellent pour mieux comprendre le comportement d'achat de notre clientèle et personnaliser nos stratégies marketing. Aussi l'équipe de Kuma fournit un service 5 pour optimiser la prise en main. Application indispensable pour maximiser notre efficacité!”
    École des dirigeant(e)s HEC Montréal · 5★

    Plans

    Kuma pricing tiers.

    Core

    $199/month

    • 1 Shopify audience destination
    • Unlimited data history
    • Unlimited daily audience exportations
    • AI Audience Recommendations
    • RFM audiences
    • Audience insights
    • AI Marketing Assistant (Limited)
    • VIP support and onboarding

    Pro

    $499/month

    • All Core plan features
    • Unlimited Shopify audience destination
    • Predictive audiences
    • LTV prediction and insights
    • Audience CSV export
    • Campaign analytics and attribution
    • Unlimited AI marketing assistant access
    • Assistant context awareness

    Entreprise

    $999/month

    • Starting at 999$/month
    • All Pro plan features
    • Multi store support
    • Direct access to data
    • Custom integrations
    • Monthly account review with a strategist

    Capabilities

    What Kuma can do.

    The 35 capabilities Kuma lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Analytics

    Customer behavior

    5
    • Activity tracking
    • Segmentation
    • Lifetime value (LTV)
    • Loyalty analysis
    • Cohort analysis

    Marketing and sales

    5
    • AI insights
    • Marketing attribution
    • ROAS
    • Purchase tracking
    • UTM tracking

    Visuals and reports

    4
    • Analytics dashboard
    • Data export
    • Historical analysis
    • GDPR compliance

    Ads

    Targeting

    10
    • Audience segments
    • Lookalike audiences
    • Custom audiences
    • Event-based
    • Behavior
    • Platform
    • Product category
    • Time-based
    • AI targeting
    • Retargeting

    Performance analytics

    11
    • Performance tracking
    • Ad spend
    • Engagement metrics
    • ROI analysis
    • Click-through rates
    • Conversion tracking
    • Cost per acquisition
    • Dashboards
    • Impression counts
    • UTM attribution
    • Traffic source

    FAQ

    Kuma — frequently asked questions.

    What is Kuma on Shopify?
    Kuma, officially listed on the Shopify App Store as Kuma: Segment Analytics, is a Shopify app in the Analytics category. Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. It averages 5.00 out of 5 across 8 merchant reviews on the Shopify App Store.
    How much does Kuma cost?
    Kuma has 3 paid plans on the Shopify App Store, starting at $199/month and going up to $999/month.
    Is Kuma free?
    No, Kuma is a paid Shopify app. Plans start at $199/month on the Shopify App Store.
    When was Kuma launched?
    Kuma launched on June 28, 2023 — over 3 years on the Shopify App Store. In that time it has gathered 8 merchant reviews.
    Is Kuma Built for Shopify?
    Kuma does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Kuma alternatives?
    Merchants commonly compare Kuma with TikTok, Google & YouTube, Facebook & Instagram, and Data Export IO. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    TikTok Inc.

    TikTok

    4.80★13,310

    Known for: customer-support

    Google LLC

    Google & YouTube

    4.50★4,849

    Known for: customer-support

    Meta

    Facebook & Instagram

    3.40★3,899

    Known for: missing-features

    Estore Automate

    Data Export IO: Reports

    5.00★1,939
    Browse more inAll Analytics apps All Ads apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Kuma.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Kuma — free Start free

    Prefer the source? View Kuma on the Shopify App Store ↗