Usage & market intelligence
Observed on 117,072 ecommerce stores.
Across 12,283 tracked stores, adoption rose from 18.9% to 19.8% over a 30-day comparison.
Last checked Sep 24, 2026
Frequently asked questions
We currently observe Google Analytics running on 117,072 ecommerce stores, most of them on WooCommerce.
Yes — across the stores we observe, 691 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Google Analytics include ui.com, duckdns.org, stanford.edu, telegraph.co.uk, ieee.org. We track 117,072 stores running it in total.
Stores running Google Analytics most often also run WordPress, WooCommerce, Elementor.
Google Analytics's observed install base spans WooCommerce (51%), Shopify (23%), PrestaShop (6%).