Is Google Analytics growing?

Not currently — across the stores we observe, 2,554 more confirmed removals than installs over the past 90 days.

Which notable stores use Google Analytics?

High-ranked stores where we've observed Google Analytics include ui.com, duckdns.org, stanford.edu, telegraph.co.uk, ddns.net. We track 100,639 stores running it in total.

What is Google Analytics commonly used with?

Stores running Google Analytics most often also run WordPress, WooCommerce, Elementor.

What platforms is Google Analytics used on?

Google Analytics's observed install base spans WooCommerce (51%), Shopify (22%), PrestaShop (6%).

Google Analytics Usage: 100,639 Stores & Market Data

Google Analytics usage & market intelligence

OngoingAI has observed Google Analytics on 100,639 ecommerce stores across 6 platforms.

Among 67,018 stores continuously observed over the last 30 days, Google Analytics penetration moved 29.6% → 25.9%.

Stores observed

100,639

Ecommerce stores where OngoingAI has observed it

Shopify adoption

22%

21,859 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Sep 15, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Declining — 2,554 more confirmed removals than installs over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	4,176	6,893	-2,717	81,093
Last 90 days	4,345	6,899	-2,554	102,400

Newly observed counts first appearances of Google Analytics in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Google Analytics adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Google Analytics

100,639stores

WooCommerce50,951 stores · 51%

51%

Shopify21,859 stores · 22%

22%

PrestaShop5,858 stores · 6%

Tiendanube / Nuvemshop4,660 stores · 5%

OpenCart4,501 stores · 4%

Magento (Adobe Commerce)3,971 stores · 4%

Notable stores using Google Analytics

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
dev-store-eu.ui.com	#104	Top 1K
acrsg-loja.duckdns.org	#284	Top 1K
thehubshop.stanford.edu	#363	Top 1K
gardenshop.telegraph.co.uk	#566	Top 1K
khafadropshipping.ddns.net	#1,012	Top 10K
shop.merriam-webster.com	#1,209	Top 10K
babcockdairystore.wisc.edu	#1,321	Top 10K
shop.index.hr	#1,432	Top 10K
www.ceesa.utexas.edu	#1,912	Top 10K
olxsts.com	#1,981	Top 10K