Customer Fields alternatives
12 lead capture tools compared on data from stores OngoingAI observes — including 1,294 running Customer Fields. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Shopify Forms | 33,645 | +653 | Shopify | 9% | 4.5 | Free |
 POWR | 7,403 | +142 | Shopify | 3% | — | — |
| Hulk Form Builder | 6,965 | +23 | Shopify | 6% | — | — |
| Gravity Forms | 6,087 | +316 | WooCommerce | — | — | — |
 Powerful Contact Form Builder | 6,071 | +60 | Shopify | 11% | 4.9 | Free plan available |
 GSC Email Marketing + Popups | 5,695 | +115 | Shopify | 1% | 4.8 | Free plan available |
 Pop Convert ‑ Pop Ups, Banners | 4,661 | -89 | Shopify | 2% | 4.9 | Free plan available |
 OptiMonk: AI Popup Builder | 1,896 | +4 | Shopify | 1% | 4.8 | Free plan available |
 ZB: Exit Intent Pop up Window | 1,337 | +9 | Shopify | 0% | 4.9 | Free |
| 1 Click Popup | 1,184 | +1 | Shopify | 0% | — | — |
 Oxi Login, CartSync & Wishlist | 918 | +6 | Shopify | 1% | 4.9 | Free trial available |
 Qikify Contact Form Builder | 877 | +2 | Shopify | 1% | — | — |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Customer Fields alternatives are Shopify Forms, POWR, Hulk Form Builder, Gravity Forms.
Shopify Forms is the most widely adopted Customer Fields alternative we track — observed on 33,645 ecommerce stores, versus 1,294 running Customer Fields.
Shopify Forms gained the most confirmed installs over the last 30 days among the alternatives we track (+653 net confirmed stores).
Powerful Contact Form Builder holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 2,517 reviews.
Shopify Forms, Powerful Contact Form Builder, GSC Email Marketing + Popups advertise a free plan or free tier.