CitationGraph alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 8 running CitationGraph. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
| Site Kit by Google | 20,153 | +142 | WooCommerce | — | — | — |
| MonsterInsights | 4,492 | +79 | WooCommerce | — | — | — |
| Ahrefs Web Analytics | 2,048 | +26 | Shopify | — | — | — |
| Contentsquare | 1,664 | +25 | Shopify | — | — | — |
 Shoplift ‑ CRO & A/B Testing | 1,277 | -9 | Shopify | — | 4.9 | Free trial available |
| VWO | 1,185 | — | Shopify | — | — | — |
| PostHog | 862 | +10 | Shopify | — | — | — |
 Metorik: Analytics & Reports | 855 | -11 | WooCommerce | — | 5.0 | Free trial available |
| Convert.com | 765 | -5 | Shopify | — | — | — |
| Heatmap.com | 751 | +8 | Shopify | — | — | — |
 Analyzify (GA4 & Ads Tracking) | 380 | -4 | Shopify | — | 4.7 | From $145/month |
 Varify: Checkout A/B Testing | 202 | +2 | Shopify | — | 5.0 | Free trial available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used CitationGraph alternatives are Site Kit by Google, MonsterInsights, Ahrefs Web Analytics, Contentsquare.
Site Kit by Google is the most widely adopted CitationGraph alternative we track — observed on 20,153 ecommerce stores, versus 8 running CitationGraph.
Site Kit by Google gained the most confirmed installs over the last 30 days among the alternatives we track (+142 net confirmed stores).
Shoplift holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 135 reviews.
Shoplift, Metorik, Varify advertise a free plan or free tier.