Shopify app comparison · updated Sep 20, 2026
Printful vs Gooten
Compare Printful and Gooten for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Printful Latvia AS
Printful: Print on Demand
Create and sell custom products with print-on-demand dropshipping
- Rating
- 4.80
- Reviews
- 3,880
- Review growth · 30d
- +105 · +2.8%
- Pricing
- Free to install
- Years on Shopify
- 13
- Stores observed
- 17,508
OrderMesh Inc.
Gooten: Print on Demand
Gooten is a reliable print-on-demand solution built for businesses looking to scale.
- Rating
- 3.30
- Reviews
- 147
- Review growth · 30d
- +9 · +6.5%
- Pricing
- Free to install
- Years on Shopify
- 11
- Stores observed
- No footprint yet
What stands out
Printful carries 26.2× the App Store review depth; the other measurable signals are close.
- Rating
- Printful leads4.8 vs 3.3
- Review growth
- Gooten faster+6.5% vs +2.8%
- Review depth
- Printful26.2× more reviews
- Observed adoption
- Not comparable yet
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Printful leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 22 – Sep 20, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Printful | Gooten | Difference |
|---|---|---|---|
| Rating | 4.80 | 3.30 | Printful +1.50 |
| Reviews | 3,880 | 147 | Printful 26.2× |
| Review growth · 30d | +105 · +2.8% | +9 · +6.5% | Gooten faster |
| Listed pricing | Free to install | Free to install | Not directly comparable |
| Years on Shopify | 13 | 11 | Printful +2y |
| Stores observed | 17,508 | No footprint yet | Not comparable |
Review corpus
What merchants actually report.
Printful
4.69 avg · 3,861 reviews
Gooten
4.13 avg · 139 reviews
| Signal | Printful | Gooten | Difference |
|---|---|---|---|
| 5-star share | 86% | 64% | Printful leads |
| Rating · last 90 days | 4.80 | 1.00 | Printful leads |
| Replies to reviews | 54% | 43% | Printful leads |
| Replies to critical (≤3★) | 80% | 39% | Printful leads |
| Long-term reviewers (1yr+) | 21% | 18% | Printful leads |
| Top market | United States 70% | United States 86% | — |
| Reviews analyzed | 3,861 | 139 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose Printful if…
- You need dropshipping
- You need clothing and accessories
- You need bags and luggage
- A higher App Store rating is a priority
Choose Gooten if…
- You need personalization
- You need custom templates
- You need laser crafts
- Recent review-growth signals matter to you
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Printful and Gooten each do that the other doesn’t.
They cover largely the same ground — 64% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Printful only
14
- Dropshipping
- Clothing and accessories
- Bags and luggage
- Home and garden
- Baby products
- Sports products
- Australia
- Canada
- Japan
- Latvia
- Mexico
- Spain
- United States
- Shoes
Gooten only
7
- Personalization
- Custom templates
- Laser crafts
- Jewelry
- Multi-shipping
- Real-time updates
- Inclusive pricing
25 shared capabilities
- Pet products
- Print on demand (POD)
- Private labels
- Custom packaging
- Design tools
- Mockup generator
- Pack-ins
- All-over-print
- Bags
- Blankets
- Apparel
- Embroidery
- Hats
- Drinkware
- Holiday gifts
- Home decor
- Wall art
- Eco-friendly
- Organic
- White label
- Bulk shipping
- Custom shipping
- Eco shipping
- Global fulfillment
- Order tracking
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Adoption comparison unavailable — a publishable footprint exists for only one app.
Printful
17,508
stores observed
Skews Shopify · 100%
Gooten
No reliable footprint yet
OngoingAI hasn’t observed enough high-confidence installations to publish an adoption count. This does not mean zero installations.
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Printful and Gooten.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 20, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Printful or Gooten, follow stack changes, and see when a store installs, removes, or replaces an app.