WrapEngine

Shopify gift wrap and messages app by WrapEngine·All-in-1 Gifting. Gift messages, Gift Upsells, Gift Wrap Options & Multi-Recipient Gift Shipping!

Snapshot

1.00(1 reviews)#28of 48 inGift wrap and messages

Ongoing.AI tracks WrapEngine daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesGift wrap and messages

Rating

1.00

1 reviews

Pricing

Free

free

Built for Shopify

No

Years live

0

launched Sep 30, 2025

Last updated

Jun 30, 2026

Shopify listing

Category rank over time

Where WrapEngine sits day-by-day in Gift wrap and messages.

Position across the Gift wrap and messages page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Gift wrap and messages leaderboard →

#28#35#42#49#56May 28Jun 5Jun 14Jun 23Jul 2WrapEngine · #42THE 熨斗 · #41Custoset · #43
Best position observed: #29. WrapEngine slipped 7 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where WrapEngine sits in the App Store.

Rank and percentile inside the Gift wrap and messages category — the competitive shape of the niche around this app.

Rank in Gift wrap and messages

#28

of 48 active apps

Review count percentile

38th

vs category siblings

Rating percentile

38th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What WrapEngine has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+13shopify_lastmod: 2026-06-02 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-18 → 2026-06-29

Shopify Lastmod · Jun 19

2026-06-16 → 2026-06-18

PricingIdentity & listingCadence

Reviews

What merchants are saying

1.00(1 reviews)
  • 0%positive0
  • 0%neutral0
  • 100%negative1

Top themes

    What merchants complain about

    “This has the potential to be a brilliant app. It ticks all the boxes in functionality. Unfortunately, it is unusable due to a small technical issue which we are unable to fix due to the developer's unresponsiveness.”
    Cloon Keen · 1★ · 2026-05-25

    Capabilities

    What WrapEngine can do.

    The 10 capabilities WrapEngine lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Gift options

    4
    • Gift wrap
    • Gift messages
    • Video messages
    • Notes

    Customization

    6
    • Auto-tagging
    • Delivery date
    • File upload
    • Email notifications
    • Gift widget
    • Custom design

    FAQ

    WrapEngine — frequently asked questions.

    What is WrapEngine on Shopify?
    WrapEngine, officially listed on the Shopify App Store as WrapEngine: All‑in‑1 Gift Wrap, is a Shopify app in the Gift wrap and messages category. Transform every purchase into a premium gifting experience! Whether it is for regular orders, holidays, seasons or anniversaries. Offer professional gift wrapping with custom papers, ribbons & boxes. Increase AOV with upsells, premium add-ons & personalized gift messages. Features: delivery date selection, analytics dashboard, automated order tagging & seamless theme integration. Turn ordinary orders into memorable moments that customers love! Offer free or custom-priced gift wrapping. It averages 1.00 out of 5 across 1 merchant reviews on the Shopify App Store.
    How much does WrapEngine cost?
    WrapEngine is free to install and use on Shopify — there are no paid plans on this app.
    Is WrapEngine free?
    Yes — WrapEngine is free to install and use on Shopify. There are no paid plans.
    When was WrapEngine launched?
    WrapEngine launched on September 30, 2025. In that time it has gathered 1 merchant reviews.
    Is WrapEngine Built for Shopify?
    WrapEngine does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best WrapEngine alternatives?
    Merchants commonly compare WrapEngine with Wrapin, Giftship, Super, and Giftnote. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Prezen Apps

    Wrapin ‑ Gift Wrap & Options

    4.80★367

    Gist

    Giftship: Gift, Bundle & Ship

    4.70★248

    Effective Apps

    Super: Gift Wrap, Gift Message

    4.50★246

    Known for: pricing

    Giftnote

    Giftnote: Gift Message & Cards

    5.00★163
    Browse more inAll Gift wrap and messages apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running WrapEngine.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on WrapEngine

    Prefer the source? View WrapEngine on the Shopify App Store ↗