Whatnot
Shopify marketplaces app by Whatnot·Publish products to Whatnot for Livestream and Buy It Now sales. Orders and shipping info sync back!
Snapshot
Ongoing.AI tracks Whatnot daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
3.80
5 reviews
Pricing
From $0/mo
freemium
Built for Shopify
No
Years live
0
launched Dec 9, 2025
Last updated
Jul 3, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+0
Rating change
7-day Δ
—
28-day Δ
+0.00
Category rank over time
Where Whatnot sits day-by-day in Marketplaces.
Position across the Marketplaces page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Marketplaces leaderboard →
Catalog position
Where Whatnot sits in the App Store.
Rank and percentile inside the Marketplaces category — the competitive shape of the niche around this app.
Rank in Marketplaces
#105
of 219 active apps
Review count percentile
50th
vs category siblings
Rating percentile
46th
vs category siblings
Years on App Store
0
since 2025
Listing change cadence
What Whatnot has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 4
2026-07-02 → 2026-07-03
Shopify Lastmod · Jul 3
2026-07-01 → 2026-07-02
Shopify Lastmod · Jul 2
2026-06-30 → 2026-07-01
Reviews
What merchants are saying
- 56%positive5
- 11%neutral1
- 33%negative3
Top themes
What merchants praise
“The integration has been fantastic and super easy to set up. It’s completely eliminated the need for manual inventory adjustments between Shopify and Whatnot for our team. The Whatnot team alone is great to work with - highly responsive, receptive to feedback, and quick to roll out new features and improvements. We've processed 2,500+ orders since the app's official launch and it has worked seamlessly with our site and inventory system. HIGHLY recommend for anyone already selling on the platform, especially enterprise level brands managing a large number of SKUs!!”
What merchants complain about
“I had my whatnot account first and wanted to upload my inventory to Shopify and apparently it does not work the other way around. Can't use it if it doesn't work in both directions. Who's the genius that purposely didn't do that feature?”
Plans
Whatnot pricing tiers.
Whatnot Fees
Free
- 8% fee on sales price
- 2.9% + $0.30 payment processing fee
- Fees may be lower based on the category
- Fees may be lower based on region
Capabilities
What Whatnot can do.
The 6 capabilities Whatnot lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Listing management
3- Product sync
- Product selection
- Offer sync
Order management
3- Order sync
- Tracking sync
- Inventory sync
FAQ
Whatnot — frequently asked questions.
What is Whatnot on Shopify?
How much does Whatnot cost?
When was Whatnot launched?
Is Whatnot Built for Shopify?
What are the best Whatnot alternatives?
Alternatives
Apps merchants pick instead.
TikTok Inc.
TikTok
Known for: customer-support
Shopify
Shop
Known for: customer-support
Google LLC
Google & YouTube
Known for: customer-support
Simprosys InfoMedia
Simprosys Google Shopping Feed
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Whatnot.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Whatnot on the Shopify App Store ↗