WBL ‑ Extra Product Options

WBL, officially listed on the Shopify App Store as WBL ‑ Extra Product Options, is a Shopify app in the Product variants category. The app allows merchants to add extra custom options to product pages to collect additional information from customers. These options help support product personalization, custom requirements, and order-specific details. The app integrates with Shopify products and cart without changing checkout behavior.

WBL offers a free plan and a single paid plan at $4/month. The free plan includes Up to add one attribute group, Up to add two product attributes options, Basic customization, and Email support. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — WBL offers a free plan alongside paid options. The free plan includes Up to add one attribute group, Up to add two product attributes options, and Basic customization. Paid plans start at $4/month for advanced features.

WBL launched on March 31, 2026.

WBL does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare WBL with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.