Variants+

Variants+ is a Shopify app in the Product variants category. Variants+ extends native variant capabilities with tools that streamline product management. The duplicate variants feature lets you quickly create new variants by copying existing ones into different option values, preserving pricing, inventory, media, shipping settings, and metafields. This eliminates manual data entry when adding new sizes, colors, or other option values to existing products. More variant management features are planned for future updates. (Feature requests are welcome).

Variants+ offers a free plan and a single paid plan at $4/month. The free plan includes Access to all features. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Variants+ offers a free plan alongside paid options. The free plan includes Access to all features. Paid plans start at $4/month for advanced features.

Variants+ launched on February 19, 2026.

Variants+ does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Variants+ with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.