BP

Linked Product Variants, officially listed on the Shopify App Store as BP: Linked Product Variants, is a Shopify app in the Product variants category. Linked Product Variants helps merchants connect separate products as related variants while keeping each product on its own URL. Show color and image swatches on product pages and collection cards so shoppers can switch between linked products easily. Manage groups, labels, swatch styles, and display settings from a simple dashboard without custom code. The app is lightweight and built to preserve storefront speed.

Linked Product Variants offers a free plan and 3 paid plans starting at $6/month and going up to $34.99/month. The free plan includes 1 product group limit, Single-option grouping, All Styles (Swatch, image, etc.), and Product card display. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Linked Product Variants offers a free plan alongside paid options. The free plan includes 1 product group limit, Single-option grouping, and All Styles (Swatch, image, etc.). Paid plans start at $6/month for advanced features.

Linked Product Variants launched on May 8, 2026.

Linked Product Variants does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Linked Product Variants with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.