Varia

Shopify product variants app by Kordesc·Varia helps merchants deliver custom options and variants to their customers.

Snapshot

#402of 424 inProduct variants

Varia is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 18, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesProduct variants

Pricing

From $9/mo

free_trial

Built for Shopify

No

Years live

0

launched Jun 17, 2026

Last updated

Jun 17, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

Catalog position

Where Varia sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#402

of 424 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Varia has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysshopify_lastmod: set to 2026-06-17name: set to Varia: Options & Customizationtagline: set to Varia helps merchants deliver cu…description: set to Varia helps Shopify merchants cr…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to free_trialpricing_tiers: set to Bronze (+2 more)primary_price_value: set to 9categories: set to Product variantslaunched_at: set to Jun 17, 2026works_with: set to CheckoutMay 29, 26Jun 8, 26Jun 19, 26

Works With · Jun 18

set to Checkout

Launched At · Jun 18

set to Jun 17, 2026

Categories · Jun 18

set to Product variants

PricingIdentity & listingCadence

Plans

Varia pricing tiers.

Bronze

$9/month

  • 1 Flow + unlimited products
  • Pricing and % increase settings
  • Slide-out / widget display customization
  • Advanced flow based setting options
  • Cancel anytime

Silver

$15/month

  • 3 flows + everything in bronze
  • Tax exemption settings
  • Automatic Shopify discount exemption
  • Cancel anytime

Gold

$20/month

  • unlimited flows + everything in silver
  • HS and COO update / override per flow
  • Individual flow currency select
  • Cancel anytime

Capabilities

What Varia can do.

The 6 capabilities Varia lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

3
  • Conditional logic
  • Multi-select
  • Variants display

Pricing

3
  • Conditional pricing
  • Add-ons
  • Variant upcharges

FAQ

Varia — frequently asked questions.

What is Varia on Shopify?
Varia, officially listed on the Shopify App Store as Varia: Options & Customization, is a Shopify app in the Product variants category. Varia helps Shopify merchants create fully customizable products with unlimited options, conditional logic, pricing adjustments, image swatches, and more. Easily build personalized shopping experiences for products that require customer selections.
How do I add Varia on Shopify?
Open the Varia listing in the Shopify App Store at apps.shopify.com/varia, choose "Add app," and complete the Shopify install flow. After installation, you can configure Varia from your Shopify admin under Apps.
How much does Varia cost?
Varia has 3 paid plans on the Shopify App Store, starting at $9/month and going up to $20/month.
Is Varia free?
No, Varia is a paid Shopify app. Plans start at $9/month on the Shopify App Store.
When was Varia launched?
Varia launched on June 17, 2026.
Is Varia Built for Shopify?
Varia does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Varia alternatives?
Merchants commonly compare Varia with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,532

Known for: missing-feature

Easify

Easify Custom Product Options

4.90★2,729

Known for: performance

StarApps

Color Swatch King: Variants

4.90★2,666

Known for: billing-issues

ShopPad Inc.

Infinite Product Options

4.70★2,424

Known for: customization

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Varia.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Varia

Prefer the source? View Varia on the Shopify App Store ↗