Umbrella

Shopify warranties and insurance app by Umbrella·Umbrella enables merchants to sell and manage extended warranties and protection plans 100% in house

Snapshot

5.00(11 reviews)#28of 84 inWarranties and insurance

Ongoing.AI tracks Umbrella daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

5.00

11 reviews

Pricing

From $249/mo

freemium

Built for Shopify

No

Years live

1

launched Jun 16, 2025

Last updated

Jun 30, 2026

Shopify listing

Category rank over time

Where Umbrella sits day-by-day in Warranties and insurance.

Position across the Warranties and insurance page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Warranties and insurance leaderboard →

#12#14#16#17#19May 28May 31Jun 4Jun 7Jun 11Umbrella · #16SeriaLogic ‑ Order Serializer · #15Claimify · #17
Best position observed: #13. Umbrella slipped 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Umbrella sits in the App Store.

Rank and percentile inside the Warranties and insurance category — the competitive shape of the niche around this app.

Rank in Warranties and insurance

#28

of 84 active apps

Review count percentile

67th

vs category siblings

Rating percentile

65th

vs category siblings

Years on App Store

1

since 2025

Listing change cadence

What Umbrella has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-08 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-26 → 2026-06-29

Shopify Lastmod · Jun 27

2026-06-25 → 2026-06-26

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(11 reviews)
  • 100%positive11
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    It's a complex app but solid. Feliks went totally above and beyond in helping me implement and troubleshoot. They implemented several new features that we requested in less than a week. They also were happy to take an onboarding call with my team to make sure customer service understood every aspect of it. Totally impressed
    Drone Deer Recovery · 5 · 2026-05-20

    Plans

    Umbrella pricing tiers.

    Free Forever

    Free

    • Unlimited Protection Upsells
    • Unlimited Terms
    • Unlimited Orders
    • In-House Shipping Protection +$0.50/sale
    • 100% customizable

    Growth

    $249/month

    • Unlimited Protection Upsells
    • Unlimited Shipping Protection Included
    • Unlimited Terms
    • Unlimited Policies
    • Checkout & Post Purchase Widgets
    • AI contract generator
    • Auto-Resolutions
    • OEM Registrations +$0.20/registration

    Scale

    $999/month

    • Everything in Growth, plus
    • Unlimited OEM Registrations Included
    • Dedicated Success Manager
    • White Glove Onboarding
    • Custom Development
    • API Integrations

    Capabilities

    What Umbrella can do.

    The 25 capabilities Umbrella lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Coverage type

    8
    • Shipping
    • Stolen packages
    • Lost packages
    • Damaged packages
    • Extended warranty
    • Fixed pricing
    • Dynamic pricing
    • Percentage pricing

    Opt-in experience

    10
    • Auto opt-in
    • Cart page
    • Checkout
    • Custom widget
    • Instant quotes
    • Coverage confirmation
    • Custom branding
    • Custom upsell
    • Revenue sharing
    • A/B testing

    Claims management

    7
    • Auto-handling
    • Claims portal
    • Request form
    • Custom policies
    • Claims dashboard
    • Tracking
    • Email notifications

    FAQ

    Umbrella — frequently asked questions.

    What is Umbrella on Shopify?
    Umbrella, officially listed on the Shopify App Store as Umbrella: In‑house Warranties, is a Shopify app in the Warranties and insurance category. Easily upsell & manage unlimited "AppleCare style" protection plans, 100% in-house. Create custom plans and display them automatically on product pages, cart, checkout, and post-purchase, with a natively integrated claim form linked to your customers order history. No more third-party warranty providers eating into your margins or taking your customer data. Umbrella powers white-labelled protection plans, automated claims, and customer self-service—all with your own rules, rates, and policies. It averages 5.00 out of 5 across 11 merchant reviews on the Shopify App Store.
    How much does Umbrella cost?
    Umbrella offers a free plan and 2 paid plans starting at $249/month and going up to $999/month. The free plan includes Unlimited Protection Upsells, Unlimited Terms, Unlimited Orders, and In-House Shipping Protection +$0.50/sale. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Umbrella free?
    Yes — Umbrella offers a free plan alongside paid options. The free plan includes Unlimited Protection Upsells, Unlimited Terms, and Unlimited Orders. Paid plans start at $249/month for advanced features.
    When was Umbrella launched?
    Umbrella launched on June 16, 2025 — over 1 year on the Shopify App Store. In that time it has gathered 11 merchant reviews.
    Is Umbrella Built for Shopify?
    Umbrella does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Umbrella alternatives?
    Merchants commonly compare Umbrella with Xcotton Post Purchase Guard, Navidium Shipping Protection, Captain Shipping Protection, and Simply Shipping Protection. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Umbrella.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Umbrella on the Shopify App Store ↗