Twilio

Shopify sms marketing app by Devsol·Order notifications to customers, Abandoned cart recovery, OTP and Bulk marketing SMS to customers.

Snapshot

4.50(7 reviews)#57of 147 inSMS marketing

Ongoing.AI tracks Twilio daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesSMS marketing

Rating

4.50

7 reviews

Pricing

From $4/mo

freemium

Built for Shopify

No

Years live

3

launched Sep 29, 2022

Last updated

Jul 3, 2026

Shopify listing

Category rank over time

Where Twilio sits day-by-day in SMS marketing.

Position across the SMS marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full SMS marketing leaderboard →

#14#17#21#24#27May 28May 31Jun 4Jun 8Jun 12Twilio · #24Convertway · #23SmokeDrop · #26
Best position observed: #18. Twilio slipped 6 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Twilio sits in the App Store.

Rank and percentile inside the SMS marketing category — the competitive shape of the niche around this app.

Rank in SMS marketing

#57

of 147 active apps

Review count percentile

61th

vs category siblings

Rating percentile

55th

vs category siblings

Years on App Store

3

since 2022

Listing change cadence

What Twilio has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+24shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01shopify_lastmod: 2026-07-01 → 2026-07-02shopify_lastmod: 2026-07-02 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-07-02 → 2026-07-03

Shopify Lastmod · Jul 3

2026-07-01 → 2026-07-02

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(7 reviews)
  • 82%positive9
  • 0%neutral0
  • 18%negative2

Top themes

    What merchants praise

    “I have connected my Twilio account to send order confirmation and courier tracking messages to my customers, and everything is working perfectly. The setup was smooth, and the system runs reliably. The support team is very polite and genuinely helpful. They quickly assisted me whenever I had questions.”
    Sorted · 5★ · 2026-02-14

    What merchants complain about

    “La app está fallando, está enviando múltiples mensajes al mismo cliente, más de 10 mensajes por cliente. No descarguen esta app, hice el pago y sigue sin funcionar y no dan soporte técnico Envié el correo y aún así, siguen sin responder.”
    Egoi colombia · 1★

    Plans

    Twilio pricing tiers.

    Free

    Free to install

    • Validity: 15 Days
    • Auto New order sms
    • Auto Fulfilled order sms
    • Auto Cancel order sms
    • Auto Abandoned cart sms
    • Auto Verify order vis OTP sms

    Pro

    $4.99 one-time charge

    • Validity: 30 Days
    • Auto New order sms
    • Auto Fulfilled order sms
    • Auto Cancel order sms
    • Auto Abandoned cart sms
    • Auto Verify order vis OTP sms
    • Bulk Marketing & Promotion sms

    Business

    $24.99 one-time charge

    • Validity: 12 Months
    • Auto New order sms
    • Auto Fulfilled order sms
    • Auto Cancel order sms
    • Auto Abandoned cart sms
    • Auto Verify order vis OTP sms
    • Bulk Marketing & Promotion sms

    Capabilities

    What Twilio can do.

    The 5 capabilities Twilio lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Managing campaigns

    1
    • Personalized messages

    Workflow automation

    4
    • Cart recovery
    • Order confirmations
    • Order tracking
    • One-time password (OTP)

    FAQ

    Twilio — frequently asked questions.

    What is Twilio on Shopify?
    Twilio, officially listed on the Shopify App Store as Twilio: Order Alert & Bulk SMS, is a Shopify app in the SMS marketing category. This app helps Shopify merchants send automated SMS notifications to customers through their own Twilio account. Merchants can automatically send SMS messages for new orders, fulfilled orders, abandoned carts, canceled orders, and order verification by OTP. The app also supports bulk SMS campaigns for orders, customers, and abandoned carts, helping merchants communicate with customers directly from their store. It averages 4.50 out of 5 across 7 merchant reviews on the Shopify App Store.
    How much does Twilio cost?
    Twilio is priced at $4/month on the Shopify App Store.
    Is Twilio free?
    Yes — Twilio offers a free plan alongside paid options. The free plan includes Validity: 15 Days, Auto New order sms, and Auto Fulfilled order sms. Paid plans start at $4/month for advanced features.
    When was Twilio launched?
    Twilio launched on September 29, 2022 — over 3 years on the Shopify App Store. In that time it has gathered 7 merchant reviews.
    Is Twilio Built for Shopify?
    Twilio does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Twilio alternatives?
    Merchants commonly compare Twilio with Privy, Shopify Messaging, Klaviyo, and AfterShip Email Marketing,SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Privy Operations

    Privy ‑ Email, SMS & Pop Ups

    4.50★4,035

    Known for: billing-issues

    Shopify

    Shopify Messaging

    4.70★3,890

    Known for: bug

    Klaviyo

    Klaviyo: Email Marketing & SMS

    4.70★2,948

    Known for: customer-support

    AfterShip

    AfterShip Email Marketing,SMS

    4.70★1,939

    Known for: customer-support

    Browse more inAll SMS marketing apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Twilio.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Twilio — free Start free

    Prefer the source? View Twilio on the Shopify App Store ↗