A/B

A/B, officially listed on the Shopify App Store as A/B: Product and Price Testing, is a Shopify app in the Analytics category. With AB Test, you can run A/B tests on your Shopify landing page, product page, pricing, price testing, copywriting, images, product page layouts in order to find out what converts best all through our detailed analytics dashboard. Unlike other AB testing tools, Trident AB leverages Shopify's existing code-base and infrastructure to run its Shopify A/B tests to ensure that you won't experience any slowdowns on your site's speed. Similar to Google Optimize, Optimizely, VWO and Omniconvert. It averages 4.20 out of 5 across 30 merchant reviews on the Shopify App Store.

A/B offers a free plan and 3 paid plans starting at $19/month and going up to $49.99/month. The free plan includes Up to 500 impressions per month, Run a single A/B test, Basic customer support, and Test analytics. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — A/B offers a free plan alongside paid options. The free plan includes Up to 500 impressions per month, Run a single A/B test, and Basic customer support. Paid plans start at $19/month for advanced features.

A/B launched on August 9, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 30 merchant reviews.

A/B does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare A/B with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.