Specify ‑ Product Features

Shopify product variants app by CTA Ecom·This app isn’t compatible with your store

Snapshot

#308of 431 inProduct variants

Specify ‑ Product Features is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesProduct variants

Pricing

From $4/mo

free_trial

Built for Shopify

No

Years live

5

launched Jan 6, 2021

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Specify ‑ Product Features sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#308

of 431 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

5

since 2021

Listing change cadence

What Specify ‑ Product Features has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+10shopify_lastmod: 2026-04-28 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 24, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-04-28 → 2026-06-16

PricingIdentity & listingCadence

Plans

Specify ‑ Product Features pricing tiers.

Standard plan

$4.99/month

  • Unlimited features creation
  • Automatic theme installation
  • 8 pictograms per product
  • + 300 pictograms
  • Free support

FAQ

Specify — frequently asked questions.

What is Specify on Shopify?
Specify, officially listed on the Shopify App Store as Specify ‑ Product Features, is a Shopify app in the Product variants category. This app isn’t compatible with your store.
How much does Specify cost?
Specify has a single paid plan at $4/month on the Shopify App Store.
Is Specify free?
No, Specify is a paid Shopify app. Plans start at $4/month on the Shopify App Store.
When was Specify launched?
Specify launched on January 6, 2021 — over 5 years on the Shopify App Store.
Is Specify Built for Shopify?
Specify does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Specify alternatives?
Merchants commonly compare Specify with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,599

Known for: missing-feature

Easify

Easify Custom Product Options

4.90★2,785

Known for: performance

StarApps

Color Swatch King: Variants

4.90★2,677

Known for: billing-issues

ShopPad Inc.

Infinite Product Options

4.70★2,442

Known for: performance

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Specify ‑ Product Features.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Specify ‑ Product Features — free Start free

Prefer the source? View Specify ‑ Product Features on the Shopify App Store ↗