UR

Shopify gift wrap and messages app by UnReact Inc.·Add gift wrap options to your cart and boost order value. Customers can choose wrap types easily.

Snapshot

UR is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

Pricing

From $6/mo

free_trial

Built for Shopify

No

Years live

2

launched Mar 6, 2024

Last updated

Jun 16, 2026

Shopify listing

Category rank over time

Where UR sits day-by-day in Gift wrap and messages.

Position across the Gift wrap and messages page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Gift wrap and messages leaderboard →

#18#23#28#32#37May 28Jun 5Jun 14Jun 23Jul 2UR · #24Video Greet · #23Zestard Gift Wrap · #26
Best position observed: #22. UR climbed 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where UR sits in the App Store.

Rank and percentile inside the Gift wrap and messages category — the competitive shape of the niche around this app.

Rank in Gift wrap and messages

#43

of 48 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

2

since 2024

Listing change cadence

What UR has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-16Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jun 17

2026-06-11 → 2026-06-16

Shopify Lastmod · Jun 12

2026-06-09 → 2026-06-11

PricingIdentity & listingCadence

Plans

UR pricing tiers.

Basic Plan

$6.99/month

  • Free 7-day trial after install.
  • Free forever on development stores.
  • Annual plan: 2 months free!

Capabilities

What Smart Gift Wrap can do.

The 1 capabilities Smart Gift Wrap lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Gift options

1
  • Gift wrap

FAQ

Smart Gift Wrap — frequently asked questions.

What is Smart Gift Wrap on Shopify?
Smart Gift Wrap, officially listed on the Shopify App Store as UR: Smart Gift Wrap, is a Shopify app in the Gift wrap and messages category. Offer gift wrapping as an optional add on directly on the cart page. Merchants can freely set gift wrap types and prices to match their brand or seasonal campaigns. With one click theme integration, setup is fast and requires no coding. Adding gift wrap improves the customer experience, increases average order value, and reduces manual gift requests. Ideal for stores selling gifts, seasonal products, or personalized items.
How much does Smart Gift Wrap cost?
Smart Gift Wrap has a single paid plan at $6/month on the Shopify App Store.
Is Smart Gift Wrap free?
No, Smart Gift Wrap is a paid Shopify app. Plans start at $6/month on the Shopify App Store.
When was Smart Gift Wrap launched?
Smart Gift Wrap launched on March 6, 2024 — over 2 years on the Shopify App Store.
Is Smart Gift Wrap Built for Shopify?
Smart Gift Wrap does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Smart Gift Wrap alternatives?
Merchants commonly compare Smart Gift Wrap with Wrapin, Giftship, Super, and Giftnote. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running UR.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View UR on the Shopify App Store ↗