Shelly

Shopify chat app by Trump Tech·24/7 AI chatbot & Automation – Customer support, Track orders, Recommend products, Boost sales

Snapshot

5.00(4 reviews)#181of 820 inChat

Ongoing.AI tracks Shelly daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

5.00

4 reviews

Pricing

From $19/mo

freemium

Built for Shopify

No

Years live

0

launched Aug 20, 2025

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Shelly sits in the App Store.

Rank and percentile inside the Chat category — the competitive shape of the niche around this app.

Rank in Chat

#181

of 820 active apps

Review count percentile

76th

vs category siblings

Rating percentile

70th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What Shelly has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+13shopify_lastmod: 2026-06-11 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-29works_with: Shopify Admin → noneshopify_lastmod: 2026-06-29 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Works With · Jun 30

Shopify Admin → none

Shopify Lastmod · Jun 30

2026-06-20 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(4 reviews)
  • 100%positive6
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    Shelly has completely transformed how we handle customer inquiries. The AI chatbot answers product questions instantly, which has freed up so much of our team's time. When I had trouble setting up the FAQ section, Katy from the support team walked me through everything step by step. Highly recommend this app to any Shopify store owner.
    muqeetxpk · 5

    Plans

    Shelly pricing tiers.

    Free

    Free

    • 100 lifetime AI agent conversations
    • Unlimited product catalogue training
    • 30 days chat history
    • Multilingual responses
    • Unlimited customized FAQs
    • Latest Pro AI models
    • Fully-customizable chatbox

    Starter

    $19/month

    • 100 AI agent conversations / month
    • Unlimited product catalogue training
    • 100 days chat history
    • Multilingual responses
    • Unlimited customized FAQs & chatbox
    • Unlimited AI training with external data
    • Smart Proactive chat campaigns
    • Latest Pro AI models

    Pro

    $99/month

    • 1000 AI agent conversations / month
    • Unlimited product catalogue training
    • Multilingual responses
    • Unlimited customized FAQs & chatbox
    • Unlimited AI training data, chat history
    • Smart Proactive chat campaigns
    • Latest Pro AI models
    • Instant support 24/7

    Capabilities

    What Shelly can do.

    The 22 capabilities Shelly lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Chat

    Real-time messaging

    6
    • AI chatbots
    • Email chat
    • Multi-language
    • Behavior tracking
    • Agent analytics
    • Customer insights

    Automated responses

    3
    • FAQs
    • Product recommendations
    • Cross-sell

    Customization

    6
    • Color and font
    • Emojis and stickers
    • Chat window
    • Welcome messages
    • Chat buttons
    • Chat assignment

    Upsell and cross-sell

    Customization

    4
    • Cart upsell
    • One-click add-ons
    • Multi-currency
    • Multi-language

    Offers and recommendations

    2
    • Product recommendations
    • AI recommendations

    Analytics

    1
    • Conversion rates

    FAQ

    Shelly — frequently asked questions.

    What is Shelly on Shopify?
    Shelly, officially listed on the Shopify App Store as Shelly: AI Chatbot & FAQs, is a Shopify app in the Chat category. Take all sales opportunities with Shelly AI’s 24/7 automation workflow – all time zones, all global markets. Shelly AI sales assistant instantly answers questions, recommends the right products, tracks orders, and closes sales. Automatic learning your store data plus external data training, Shelly AI converts shoppers from browsing to checkout 24/7. Quick and easy to set up clear FAQs, proactive messages, and capture leads, trust with custom in-chat forms in one chat box, no coding needed. It averages 5.00 out of 5 across 4 merchant reviews on the Shopify App Store.
    How much does Shelly cost?
    Shelly offers a free plan and 2 paid plans starting at $19/month and going up to $99/month. The free plan includes 100 lifetime AI agent conversations, Unlimited product catalogue training, 30 days chat history, and Multilingual responses. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Shelly free?
    Yes — Shelly offers a free plan alongside paid options. The free plan includes 100 lifetime AI agent conversations, Unlimited product catalogue training, and 30 days chat history. Paid plans start at $19/month for advanced features.
    When was Shelly launched?
    Shelly launched on August 20, 2025. In that time it has gathered 4 merchant reviews.
    Is Shelly Built for Shopify?
    Shelly does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Shelly alternatives?
    Merchants commonly compare Shelly with PageFly Landing Page Builder, Shopify Inbox, Kaching Bundles App & Upsells, and BOGOS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Shelly.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Shelly on the Shopify App Store ↗