SF

Pay What You Want, officially listed on the Shopify App Store as SF: Pay What You Want, is a Shopify app in the Pricing - Other category. Let customers choose what they pay within your min and max. SF: Pay What You Want adds a widget on product and collection pages. Create campaigns with suggested and default prices, schedules, and tax options. Show the widget inline or in a modal on product pages; on collections, a button opens a modal with variant selection. Checkout uses Shopify at the exact price entered with a generated variant or draft orders. Customize labels and colors, hide theme prices, and track submissions in admin.

Pay What You Want has a single paid plan at $2/month on the Shopify App Store.

No, Pay What You Want is a paid Shopify app. Plans start at $2/month on the Shopify App Store.

Pay What You Want launched on May 18, 2026.

Pay What You Want does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Pay What You Want with Magical Fee Surcharge + Tariff, Canteen, VOL Product Fees & Surcharges, and PricePanda. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.