Para

Shopify sms marketing app by Para·Boost engagement and conversions with personalized voice messages.

Snapshot

#105of 147 inSMS marketing

Para is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesSMS marketing

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

3

launched Apr 5, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Para sits in the App Store.

Rank and percentile inside the SMS marketing category — the competitive shape of the niche around this app.

Rank in SMS marketing

#105

of 147 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Para has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-06-05 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

Shopify Lastmod · Jun 28

2026-06-16 → 2026-06-27

PricingIdentity & listingCadence

Plans

Para pricing tiers.

Free

Free to install

    Capabilities

    What Para can do.

    The 13 capabilities Para lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Managing campaigns

    7
    • A/B testing
    • Bulk messaging
    • Compliance
    • Personalized messages
    • Scheduled messages
    • Conversion metrics
    • Real-time analytics

    Workflow automation

    6
    • Birthday messages
    • Feedback requests
    • Product recommendations
    • Subscription renewals
    • Welcome messages
    • Win-back campaigns

    FAQ

    Para — frequently asked questions.

    What is Para on Shopify?
    Para, officially listed on the Shopify App Store as Para: Voice SMS, is a Shopify app in the SMS marketing category. Para transforms your SMS marketing by sending personalized, AI-powered audio messages. Trusted by top brands like HexClad, MaryRuth’s, and True Classic, Para integrates seamlessly with Klaviyo, Postscript, and Attentive, enhancing your lifecycle campaigns for greater clicks, conversions, and customer loyalty.
    How much does Para cost?
    Para is priced at $0/month on the Shopify App Store.
    When was Para launched?
    Para launched on April 5, 2023 — over 3 years on the Shopify App Store.
    Is Para Built for Shopify?
    Para does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Para alternatives?
    Merchants commonly compare Para with Privy, Shopify Messaging, Klaviyo, and AfterShip Email Marketing,SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Privy Operations

    Privy ‑ Email, SMS & Pop Ups

    4.50★4,035

    Known for: billing-issues

    Shopify

    Shopify Messaging

    4.70★3,890

    Known for: bug

    Klaviyo

    Klaviyo: Email Marketing & SMS

    4.70★2,948

    Known for: customer-support

    AfterShip

    AfterShip Email Marketing,SMS

    4.70★1,939

    Known for: customer-support

    Browse more inAll SMS marketing apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Para.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Para — free Start free

    Prefer the source? View Para on the Shopify App Store ↗