Priya | AI Price Optimizer

Priya, officially listed on the Shopify App Store as Priya | AI Price Optimizer, is a Shopify app in the Pricing - Other category. Priya is an AI price optimization app for Shopify that dynamically adjusts your product prices in real time. It analyzes product performance, customer behavior, and sales patterns to recommend and apply the ideal price at the ideal moment. Increase sales and profit across your entire catalog. With Priya, merchants can automate their pricing strategy and gain insights through advanced pricing analytics to better understand what works — and why. It averages 3.40 out of 5 across 6 merchant reviews on the Shopify App Store.

Priya offers a free plan and 3 paid plans starting at $199/month and going up to $999/month. The free plan includes Sync All Your Products, Sales vs Price Analytics, Product Performance Data, and Revenue Breakdown Data. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Priya offers a free plan alongside paid options. The free plan includes Sync All Your Products, Sales vs Price Analytics, and Product Performance Data. Paid plans start at $199/month for advanced features.

Priya launched on April 18, 2024 — over 2 years on the Shopify App Store. In that time it has gathered 6 merchant reviews.

Priya does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Priya with Magical Fee Surcharge + Tariff, Canteen, VOL Product Fees & Surcharges, and PricePanda. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.