Picreel

Picreel, officially listed on the Shopify App Store as Picreel: Sales & Email Popups, is a Shopify app in the Pop-ups category. Picreel is a popup tool that helps you boost conversions, capture leads, and enhance your sales performance. With an easy, no-code setup, Picreel offers customizable popups designed to engage visitors at the right moment. Whether you’re using exit-intent popups, time-based popups, offering discounts, or collecting leads, Picreel optimizes your strategy with A/B testing. Improve customer engagement and grow your Shopify store with smarter popup solutions.

Picreel offers a free plan and a single paid plan at $19/month. The free plan includes 5,000 visitors/month, Unlimited Campaigns, Unlimited Domains, and Unlimited Popups. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Picreel offers a free plan alongside paid options. The free plan includes 5,000 visitors/month, Unlimited Campaigns, and Unlimited Domains. Paid plans start at $19/month for advanced features.

Picreel launched on March 30, 2022 — over 4 years on the Shopify App Store.

Picreel does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Picreel with Pop Convert, SendWILL Popup Email Marketing, Smile, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.