OngoingAI

Smile usage & market intelligence

Shopify rating

4.9 ★

4,561 reviews

What merchants actually report
4.85average· 4,243 reviews analyzed· 3,789 with written feedback
91% 5★3% ≤3★

54% of attributable reviewers are United States merchants. 40% had used the app for a year or more when they reviewed.

The developer replies to 84% of reviews overall and 74% of critical ones.

Recent reviewers rate Smile 4.93, above its 4.85 lifetime average.

Rating · last 90d

4.93

Recent direction

Replies to reviews

84%

Developer response rate

Replies to critical

74%

On 3★ and below

Long-term reviewers

40%

Using 1yr+ at review

Top merchant markets

United States 54%United Kingdom 11%Canada 9%Australia 6%France 2%

Tenure when reviewed

under a day 14%days 18%months 28%a year or more 40%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Pricing
Free plan available
FreeFree
  • Points, rewards & referrals
  • 15+ ways to earn & redeem
  • Discounts & free shipping rewards
  • Full branding customization
  • Multi-language support (20+ languages)
Essential$15/month

14-day free trial

  • Dedicated loyalty page
  • Free product rewards
  • Nudges (on-site reminders)
  • Analytics & reporting
  • Trigger rewards with Shopify Flow
Standard$79/month

14-day free trial

  • Bonus events (e.g. 2x points weekend)
  • Embed points on product pages
  • Promote points on order thank you page
  • Subscription & gift card rewards
  • Loyalty segments, ROI and CLV insights
Growth$199/month

14-day free trial

  • Loyalty Hub (for signed-in members)
  • Redeem at checkout (Shopify Plus)
  • VIP tiers & Points expiry
  • Performance benchmarks
  • 25+ pre-built loyalty reports
What does Smile do?

Increase sales and repeat purchases, save on acquisition costs, and boost customer lifetime value with a points, referral, and VIP program from Smile.io

  • Create a powerful loyalty program in minutes — points, VIP, referrals & more
  • Customize every detail to match your brand's look and feel
  • Embed loyalty on product pages, at checkout, with a modern loyalty page
  • Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
  • Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love

Features

Loyalty and rewardsReward programsMembershipsVIP tiersReferralsSubscriptionsGift card programsCustom programsPointsDiscountsCouponsGiftsGift cardsPOS rewardsFree shippingFree productsEarly accessExclusive accessMembership perksEventsServicesDonationsCustom rewardsPop-upsCart pop-upsRewardsBannersEditor toolTemplatesTranslationCampaignsTriggers and rules
Review history
Daily review count on the Shopify App Store
4,561+384 · 27d~14/day· Rating steady at 4.9
Aug 10Sep 5

Daily tracking from Aug 10, 2026 through today · 26 days observed

Category rankings
Live organic position on Shopify App Store category pages
  • Pop-ups#4 on Aug 15 → #2 on Sep 5 · 22 observed days#22
  • Loyalty and rewards#8 on Aug 15 → #2 on Sep 5 · 22 observed days#26

Tracked daily · last 22 days · as of 2026-09-05

Catalog position
Within Loyalty and rewards on the App Store
Rank by reviews
#1 of 320
Review percentile
100th
Rating percentile
69th
On the App Store
11.8 yrs
Compare Smile head-to-head
Side-by-side on ratings, momentum, pricing, and adoption
Works with
Integrations listed for Smile: Loyalty Program Rewards
CheckoutCustomer accountsShopify POSShopify FlowShopify AdminGorgiasJudge.meKlaviyoLooxMailchimpRecharge

Frequently asked questions

Increase sales and repeat purchases, save on acquisition costs, and boost customer lifetime value with a points, referral, and VIP program from Smile.io It's a loyalty and rewards tool for ecommerce stores.