Loyalty and rewards · refreshed Jun 12, 2026
Smile for Shopify
by Smile.io · Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
4,262 reviews, 4.90★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
4.90
4,262 reviews
Pricing
From $15/mo
freemium
Built for Shopify
Yes
Years live
11
launched Dec 2, 2014
Last updated
Jun 10, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
+17
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Smile sits day-by-day in Loyalty and rewards.
Position across the Loyalty and rewards page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.
Catalog position
Where Smile sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#2
of 356 active apps
Review count percentile
100th
vs category siblings
Rating percentile
60th
vs category siblings
Years on App Store
11
since 2014
Listing change cadence
What Smile has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 11
2026-06-09 → 2026-06-10
Shopify Lastmod · Jun 10
2026-06-07 → 2026-06-09
Shopify Lastmod · Jun 8
2026-06-06 → 2026-06-07
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive97% · 4,159
- Neutral1% · 54
- Negative2% · 94
“An excellent, cost-effective, and easy to use loyalty solution that instantly improves CLV and ROI. Smile's customer support, especially Hannah, is one of my favorite features of this app. They are prompt in responding to any questions I may have and their instructions are clear, easy to understand, and thorough. A big shout out to Shelby for their support. You cannot go wrong with using this app in your Shopify store.”
“They waited half a year to tell me their integration with Shopify has broken and their hands are tied. Instead of offering to refund $1200 for the months the program hasn't worked-- they waisted my time, my teams time and embarrassed us to our customers. Ten years with Smile. I get as they say "our hands are tied" they cant fix it etc. but choosing to continue to take my money then one day start talking about this issue as if everyones been privy to it? WILD. Bold choice. Our business with smile ends today and as their integration is broken I do not recommend you begin using it in 2025.”
Top themes
Plans
Smile pricing tiers.
Free
Free
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15/month
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
Standard
$79/month
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
Growth
$199/month
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Smile.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Smile on the Shopify App Store ↗