Option Plus
Shopify product variants app by Sourav·Easily add custom product options and variants for personalized shopping experiences.
Snapshot
Ongoing.AI tracks Option Plus daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.20
9 reviews
Pricing
From $17/mo
freemium
Built for Shopify
No
Years live
1
launched Sep 10, 2024
Last updated
Jul 3, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
+0
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Catalog position
Where Option Plus sits in the App Store.
Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.
Rank in Product variants
#139
of 431 active apps
Review count percentile
68th
vs category siblings
Rating percentile
50th
vs category siblings
Years on App Store
1
since 2024
Listing change cadence
What Option Plus has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 4
2026-06-30 → 2026-07-03
Shopify Lastmod · Jul 1
2026-06-28 → 2026-06-30
Shopify Lastmod · Jun 29
2026-06-27 → 2026-06-28
Reviews
What merchants are saying
- 83%positive10
- 0%neutral0
- 17%negative2
Top themes
What merchants praise
“Tried a few product option apps before this but most of them either felt too complicated or slowed down the store. Option Plus was surprisingly easy to set up and did exactly what we needed. We use it for custom product selections and extra add-ons, and everything works smoothly on both desktop and mobile. The UI is clean and not overloaded with unnecessary settings. Also appreciate that the app doesn’t affect page speed much compared to some other apps we tested. Overall very happy with it so far.”
What merchants complain about
“The most horrendous app I have ever come across! Please don't waste your time and install it. It will never provide any option to customise text field.”
Plans
Option Plus pricing tiers.
Free
Free
- Text field options
- Create dropdown menus
- Use buttons & checkboxes
- Works on all Shopify themes
- No coding required
- Basic customer support
- Forever free to use
Lifetime Access
$17.99 one-time charge
- Lifetime access, one payment
- Unlimited custom options
- Bypass Shopify 100 variants
- Import & export options
- Add images & swatches
- Priority customer support
- Free updates forever
Capabilities
What Option Plus can do.
The 19 capabilities Option Plus lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Customization
14- Checkboxes
- Swatches
- Fonts
- Dropdowns
- File upload
- Multi-select
- Numbers
- Radio buttons
- Custom text
- Custom CSS
- Size charts
- Preview
- Import and export
- Variants display
Pricing
5- Bulk pricing
- Custom pricing
- Dynamic pricing
- Add-ons
- Variant upcharges
FAQ
Option Plus — frequently asked questions.
What is Option Plus on Shopify?
How much does Option Plus cost?
Is Option Plus free?
When was Option Plus launched?
Is Option Plus Built for Shopify?
What are the best Option Plus alternatives?
Alternatives
Apps merchants pick instead.
Globo Options
Globo Product Options, Variant
Known for: missing-feature
Easify
Easify Custom Product Options
Known for: performance
StarApps
Color Swatch King: Variants
Known for: billing-issues
ShopPad Inc.
Infinite Product Options
Known for: performance
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Option Plus.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Option Plus on the Shopify App Store ↗