Microsoft Channel

Shopify ads app by Microsoft·Easily reach millions of new consumers and grow your business with Microsoft Advertising.

Snapshot

3.30(315 reviews)#15of 347 inAds

Ongoing.AI tracks Microsoft Channel daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAds

Rating

3.30

315 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

6

launched Sep 30, 2019

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+0

Rating change

7-day Δ

+0.00

28-day Δ

-0.20

3163153153143135.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Microsoft Channel added 0 reviews over the last 28 days, rating moved -0.20.

Category rank over time

Where Microsoft Channel sits day-by-day in Ads.

Position across the Ads page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Ads leaderboard →

#12#17#23#28#33May 28Jun 5Jun 14Jun 23Jul 2Microsoft Channel · #27Google Ads Pixel by Nabu · #26PostPilot Direct Mail Platform · #28
Best position observed: #26. Microsoft Channel climbed 3 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Microsoft Channel sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#15

of 347 active apps

Review count percentile

96th

vs category siblings

Rating percentile

42th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What Microsoft Channel has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.30(315 reviews)
  • 69%positive254
  • 3%neutral10
  • 28%negative104

Popular mentions

  • customer support
  • onboarding
  • security concerns
  • account suspension
  • fraud detection

Top themes

  1. customer support2
  2. onboarding1
  3. security concerns1
  4. account suspension1
  5. fraud detection1

What merchants praise

“Sonarta.com I am using this app. Their support team is AMAZING. I got locked out of my account and they spent hours on the phone to help me get back into the account and things working again. Thank you to all of them. FANTASTIC PEOPLE Shahla”
Sonarta.com · 5★

What merchants complain about

“I need to update this review. The App cannot even open in my Shop channel, I cannot get ANYONE to answer any questions, and it does not look like this app even works at all.”
ProFootballStuff · 1★

Plans

Microsoft Channel pricing tiers.

Free

Free to install

    Capabilities

    What Microsoft Channel can do.

    The 9 capabilities Microsoft Channel lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Targeting

    2
    • Keyword
    • Product category

    Campaign management

    2
    • Automated campaigns
    • Bid optimization

    Performance analytics

    5
    • Performance tracking
    • Ad spend
    • Click-through rates
    • Conversion tracking
    • Impression counts

    FAQ

    Microsoft Channel — frequently asked questions.

    What is Microsoft Channel on Shopify?
    Microsoft Channel is a Shopify app in the Ads category. With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. It averages 3.30 out of 5 across 315 merchant reviews on the Shopify App Store.
    How much does Microsoft Channel cost?
    Microsoft Channel is priced at $0/month on the Shopify App Store.
    When was Microsoft Channel launched?
    Microsoft Channel launched on September 30, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 315 merchant reviews.
    Is Microsoft Channel Built for Shopify?
    Microsoft Channel does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Microsoft Channel alternatives?
    Merchants commonly compare Microsoft Channel with TikTok, Google & YouTube, Facebook & Instagram, and Pinterest. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Microsoft Channel?
    28% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, onboarding, and security concerns — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    TikTok Inc.

    TikTok

    4.80★13,316

    Known for: integration-issues

    Google LLC

    Google & YouTube

    4.50★4,792

    Known for: bug

    Meta

    Facebook & Instagram

    3.30★3,834

    Known for: missing-features

    PINTEREST inc

    Pinterest

    4.10★1,523

    Known for: integration-issues

    Browse more inAll Ads apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Microsoft Channel.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Microsoft Channel

    Prefer the source? View Microsoft Channel on the Shopify App Store ↗