Laylo

Shopify sms marketing app by Laylo, Inc.·Laylo: Instant Drop Notifications across SMS, DM and Email

Snapshot

#96of 147 inSMS marketing

Laylo is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesSMS marketing

Pricing

From $25/mo

paid

Built for Shopify

No

Years live

3

launched Jan 26, 2023

Last updated

Jul 2, 2026

Shopify listing

Category rank over time

Where Laylo sits day-by-day in SMS marketing.

Position across the SMS marketing page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full SMS marketing leaderboard →

#19#24#29#34#39May 28May 31Jun 4Jun 8Jun 12Laylo · #37Endear AI‑Powered Clienteling · #36Kindly · #38
Best position observed: #28. Laylo slipped 8 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Laylo sits in the App Store.

Rank and percentile inside the SMS marketing category — the competitive shape of the niche around this app.

Rank in SMS marketing

#96

of 147 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Laylo has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01shopify_lastmod: 2026-07-01 → 2026-07-02Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 3

2026-07-01 → 2026-07-02

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

PricingIdentity & listingCadence

Plans

Laylo pricing tiers.

Pro Plan

$25/month

  • Unlimited RSVPs
  • Drop appearance customization
  • Instagram DM integration
  • Facebook/Google/TikTok Pixels
  • Message on demand
  • All Basic features

Capabilities

What Laylo can do.

The 5 capabilities Laylo lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Managing campaigns

4
  • Bulk messaging
  • Personalized messages
  • Scheduled messages
  • Custom segments

Workflow automation

1
  • Welcome messages

FAQ

Laylo — frequently asked questions.

What is Laylo on Shopify?
Laylo is a Shopify app in the SMS marketing category. Laylo is the Drop CRM for Creators and Brands. Join artists, brands, festivals, sports teams, and creators who use Laylo to power their drop experiences and own their fan data. You can use Laylo’s suite to create drop landing pages, automatically notify fans across Instagram, SMS & Email, and retarget those fans with messaging about new content, merchandise and events.
How much does Laylo cost?
Laylo has a single paid plan at $25/month on the Shopify App Store.
Is Laylo free?
No, Laylo is a paid Shopify app. Plans start at $25/month on the Shopify App Store.
When was Laylo launched?
Laylo launched on January 26, 2023 — over 3 years on the Shopify App Store.
Is Laylo Built for Shopify?
Laylo does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Laylo alternatives?
Merchants commonly compare Laylo with Privy, Shopify Messaging, Klaviyo, and AfterShip Email Marketing,SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Privy Operations

Privy ‑ Email, SMS & Pop Ups

4.50★4,035

Known for: billing-issues

Shopify

Shopify Messaging

4.70★3,890

Known for: bug

Klaviyo

Klaviyo: Email Marketing & SMS

4.70★2,948

Known for: customer-support

AfterShip

AfterShip Email Marketing,SMS

4.70★1,939

Known for: customer-support

Browse more inAll SMS marketing apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Laylo.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Laylo — free Start free

Prefer the source? View Laylo on the Shopify App Store ↗