HE

Shopify ads app by Helium·An intelligence layer that tells Meta and Google what to show, what to fund in ads, & who to chase.

Snapshot

#308of 350 inAds

HE is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAds

Pricing

From $199/mo

paid

Built for Shopify

No

Years live

0

launched Dec 19, 2025

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where HE sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#308

of 350 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What HE has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-06-10 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-06-10 → 2026-06-16

PricingIdentity & listingCadence

Plans

HE pricing tiers.

Growth

$199/month

  • Upto 500k sessions per month
  • All Features Enabled
  • Ad Attribution
  • Custom Audiences
  • Catalog Curation

Growth Plus

$299/month

  • Upto 1Million sessions per month
  • All Features Enabled
  • Ad Attribution
  • Custom Audiences
  • Catalog Curation

Scale

$449/month

  • Upto 2Million sessions per month
  • All Features Enabled
  • Ad Attribution
  • Custom Audiences
  • Catalog Curation

Enterprise

$899/month

  • Upto 5Million sessions per month
  • All Features Enabled
  • Ad Attribution
  • Custom Audiences
  • Catalog Curation

Capabilities

What Optimize Audience & Spends can do.

The 25 capabilities Optimize Audience & Spends lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Targeting

11
  • Audience segments
  • Lookalike audiences
  • Custom audiences
  • Demographic
  • Device
  • Event-based
  • Location-based
  • Behavior
  • Product category
  • AI targeting
  • Retargeting

Campaign management

2
  • AI optimization
  • Social media

Performance analytics

12
  • A/B testing
  • Performance tracking
  • Ad spend
  • Engagement metrics
  • Click-through rates
  • Conversion tracking
  • Cost per acquisition
  • Dashboards
  • Demographic analysis
  • Impression counts
  • UTM attribution
  • Traffic source

FAQ

Optimize Audience & Spends — frequently asked questions.

What is Optimize Audience & Spends on Shopify?
Optimize Audience & Spends, officially listed on the Shopify App Store as HE: Optimize Audience & Spends, is a Shopify app in the Ads category. Stores run varied traffic and large product sets, but ad tools often act without full shop context Helium Ad Stack sits on your site, reads every visit and product in real time, and sends cleaner signals back to Meta & Google, so the ads stop chasing low-intent traffic and weak products. You can build intent-based audiences, focus ads on strong SKUs, and see which touchpoints tend to appear before a sale. Built for D2C brands fighting rising CAC. Setup does not need code changes.
How much does Optimize Audience & Spends cost?
Optimize Audience & Spends has 4 paid plans on the Shopify App Store, starting at $199/month and going up to $899/month.
Is Optimize Audience & Spends free?
No, Optimize Audience & Spends is a paid Shopify app. Plans start at $199/month on the Shopify App Store.
When was Optimize Audience & Spends launched?
Optimize Audience & Spends launched on December 19, 2025.
Is Optimize Audience & Spends Built for Shopify?
Optimize Audience & Spends does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Optimize Audience & Spends alternatives?
Merchants commonly compare Optimize Audience & Spends with TikTok, Google & YouTube, Facebook & Instagram, and Pinterest. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

TikTok Inc.

TikTok

4.80★13,310

Known for: customer-support

Google LLC

Google & YouTube

4.50★4,849

Known for: customer-support

Meta

Facebook & Instagram

3.40★3,899

Known for: missing-features

PINTEREST inc

Pinterest

4.10★1,523

Known for: integration-issues

Browse more inAll Ads apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running HE.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View HE on the Shopify App Store ↗