Groove VSL

Groove VSL, officially listed on the Shopify App Store as Groove VSL: Video Lead Capture, is a Shopify app in the Pop-ups category. Groove VSL adds a video sales letter popup to your store with an email capture form built in. Shoppers watch your video, then opt in to receive a coupon, a guide, or follow-up. Configure trigger timing, autoplay, sizing, and theme without code. Captured leads are stored in your dashboard for export. Works on every theme through a one-click theme app extension. Lightweight and built specifically for stores that want to turn passive viewers into subscribers and customers.

Groove VSL offers a free plan and 3 paid plans starting at $9/month and going up to $39.99/month. The free plan includes Up to 100 Impressions and All Apps and Features. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Groove VSL offers a free plan alongside paid options. The free plan includes Up to 100 Impressions and All Apps and Features. Paid plans start at $9/month for advanced features.

Groove VSL launched on May 21, 2026.

Groove VSL does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Groove VSL with Pop Convert, SendWILL Popup Email Marketing, Smile, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.