Nabu

Nabu, officially listed on the Shopify App Store as Nabu: Google Ads Retargeting, is a Shopify app in the Ads category. Manually installing Google Ads Dynamic Retargeting Pixel often results in unwanted errors. Google Ads also updates the code regularly & maintaining changes can quickly become a nightmare. Editing theme files also require technical know-how. AdNabu's retargeting pixel app for Google Ads has a 1-click installation of Google's retargeting code. We update the code based on Google's changes and ensure the retargeting is consistently accurate. It averages 4.90 out of 5 across 107 merchant reviews on the Shopify App Store.

Nabu offers a free plan and a single paid plan at $19/month. The free plan includes 10 Orders Included, 1-click automatic pixel creation, 1-click automatic pixel installation, and Audience creation in Google Ads. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Nabu offers a free plan alongside paid options. The free plan includes 10 Orders Included, 1-click automatic pixel creation, and 1-click automatic pixel installation. Paid plans start at $19/month for advanced features.

Nabu launched on October 25, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 107 merchant reviews.

Yes — Nabu carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.

Merchants commonly compare Nabu with TikTok, Google & YouTube, Facebook & Instagram, and Pinterest. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.