Ghost Variants

Ghost Variants is a Shopify app in the Product variants category. Ghost Variants displays separate products as if they were variants of each other. Customers see a variant selector, but each option links to its own product page. This enables you to use separate products that show up in collections, but make them look like variants on the product page. Setup is easy. Create a product group, choose your style, and add the widget to your theme. No coding needed. The widget is customizable and offers many different styles: buttons, dropdown and carousels.

Ghost Variants offers a free plan and a single paid plan at $5/month. The free plan includes Limited to 1 product group and Up to 3 products in a group. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Ghost Variants offers a free plan alongside paid options. The free plan includes Limited to 1 product group and Up to 3 products in a group. Paid plans start at $5/month for advanced features.

Ghost Variants launched on April 30, 2026.

Ghost Variants does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Ghost Variants with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.