OngoingAI

Friction usage & market intelligence

Pricing
Free plan available
FreeFree
  • • 1,000 non-unique visitors included
  • • Built for testing Friction on your store
  • • Full guest cart restoration
  • • Overage billing not available
StarterEstimated monthly cost
  • • 10,000 non-unique visitors included
  • • Server-side cart storage
  • • Browser storage works ->extend cart life
  • • Browser storage fails -> Fingerprint
  • • Restore only when match is safe
GrowthEstimated monthly cost
  • • 25,000 non-unique visitors included
  • • Everything in Starter
  • • Priority support
  • • Overage billing available
ScaleEstimated monthly cost
  • • 50,000 non-unique visitors included
  • • Everything in Starter
  • • Priority support
  • • Overage billing available
What does Friction do?

Friction restores guest carts for anonymous shoppers when browser storage resets, preserving purchase intent without popups or storefront changes.

  • Restore carts that can disappear 7-30 days from creation
  • Preserve purchase intent from shoppers who never log in
  • Let returning guest shoppers pick up where they left off
  • Restore only when the shopper match is safe
  • No code edits, visible storefront changes, or page-load delay

Features

Abandoned cartConversion trackingBehavior tracking
Review history
Daily review count on the Shopify App Store
0±0 · 3d· Rating steady at 0.0★
Sep 2Sep 4

Daily tracking from Aug 10, 2026 through today · 3 days observed

Catalog position
Within Abandoned cart on the App Store
Rank by reviews
#254 of 255
Review percentile
1th
Rating percentile
47th
On the App Store
0 yrs
Apps similar to Friction
The App Store's own "more apps like this" for Friction
Dondy: WhatsApp Marketing+Chat
4.9(824)

Free plan available

WhatFlow: Whatsapp Automation
3.9(335)

Free trial available

CK: Abandoned cart on WhatsApp
5.0(295)

Free plan available

Frequently asked questions

Friction restores guest carts for anonymous shoppers when browser storage resets, preserving purchase intent without popups or storefront changes. It's a abandoned cart tool for ecommerce stores.