Optionify

Shopify product variants app by SolverCircle·Allows to create various custom fields for product. Effective product option can help to boost sales

Snapshot

4.20(37 reviews)#76of 428 inProduct variants

Ongoing.AI tracks Optionify daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.20

37 reviews

Pricing

From $7/mo

freemium

Built for Shopify

No

Years live

9

launched Jul 22, 2016

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Optionify sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#76

of 428 active apps

Review count percentile

82th

vs category siblings

Rating percentile

50th

vs category siblings

Years on App Store

9

since 2016

Listing change cadence

What Optionify has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-26 → 2026-06-28

Shopify Lastmod · Jun 27

2026-06-18 → 2026-06-26

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.20(37 reviews)
  • 80%positive70
  • 3%neutral3
  • 16%negative14

Popular mentions

  • bug
  • product recognition
  • functionality

Top themes

  1. bug1
  2. product recognition1
  3. functionality1

What merchants praise

Love this app. The team were great at helping with an issue I had. Definitely recommend for shopify stores
HKAceramics · 5

What merchants complain about

I originally added this app in 2017 and have had very good results until recently. It continually fails to recognize products so it is impossible to add new products to templates.
Gales Athletc · 2

Plans

Optionify pricing tiers.

FREE for Dev Store

Free

  • Free for Development Stores
  • Custom Values & Pricing
  • Various Custom Field Types
  • Input, Selection, Visual & Media
  • Advanced Options Settings
  • Customization & Styling
  • Compatible with All Themes
  • Email, Ticket with Live Chat

Premium

$7.99/month

  • Unlimited Product Options
  • Swatches for Visual Selection
  • File Upload & Conditional Logic
  • Bulk Add/Edit for Products
  • Price Per Option
  • Various Options Sets
  • Wide Range of Field Types
  • Priority Support with Live Chat

Capabilities

What Optionify:More Product Options can do.

The 25 capabilities Optionify:More Product Options lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

18
  • Checkboxes
  • Swatches
  • Conditional logic
  • Fonts
  • Dates
  • Dimensions
  • Dropdowns
  • File upload
  • Multi-select
  • Numbers
  • Radio buttons
  • Custom text
  • Gift wrap
  • Custom CSS
  • Custom HTML
  • Preview
  • Translation
  • Variants display

Pricing

7
  • Conditional pricing
  • Custom pricing
  • Dynamic pricing
  • Add-ons
  • Variant upcharges
  • Setup charges
  • Premium upcharges

FAQ

Optionify:More Product Options — frequently asked questions.

What is Optionify:More Product Options on Shopify?
Optionify:More Product Options is a Shopify app in the Product variants category. Add unlimited number of options to your product. Options include dropdown, image upload, single and multi-line text input, radio button, checkbox, date-picker, label, swatches, etc. Options will help you to sell personalized and custom products in your store. If you sell a product that has lots of options or variants and need extra fields to show in the front-end then this app will be your reliable choice. This app will help you to make your products more important to your customers. It averages 4.20 out of 5 across 37 merchant reviews on the Shopify App Store.
How much does Optionify:More Product Options cost?
Optionify:More Product Options offers a free plan and a single paid plan at $7/month. The free plan includes Free for Development Stores, Custom Values & Pricing, Various Custom Field Types, and Input, Selection, Visual & Media. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is Optionify:More Product Options free?
Yes — Optionify:More Product Options offers a free plan alongside paid options. The free plan includes Free for Development Stores, Custom Values & Pricing, and Various Custom Field Types. Paid plans start at $7/month for advanced features.
When was Optionify:More Product Options launched?
Optionify:More Product Options launched on July 22, 2016 — over 9 years on the Shopify App Store. In that time it has gathered 37 merchant reviews.
Is Optionify:More Product Options Built for Shopify?
Optionify:More Product Options does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Optionify:More Product Options alternatives?
Merchants commonly compare Optionify:More Product Options with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Optionify:More Product Options?
16% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are bug, product recognition, and functionality — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Optionify.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Optionify on the Shopify App Store ↗