OWOW Options

Shopify product variants app by OWOW·OWOW Options provides a simple and structured way to link extra data to product options.

Snapshot

#313of 431 inProduct variants

OWOW Options is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesProduct variants

Pricing

Free

free

Built for Shopify

No

Years live

2

launched Nov 13, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where OWOW Options sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#313

of 431 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

2

since 2023

Listing change cadence

What OWOW Options has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-04-28 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-04-28 → 2026-06-16

PricingIdentity & listingCadence

FAQ

OWOW Options — frequently asked questions.

What is OWOW Options on Shopify?
OWOW Options is a Shopify app in the Product variants category. The app provides an interface to connect extra data to product options. For example: linking hex codes and color descriptions to product color names.
How much does OWOW Options cost?
OWOW Options is free to install and use on Shopify — there are no paid plans on this app.
Is OWOW Options free?
Yes — OWOW Options is free to install and use on Shopify. There are no paid plans.
When was OWOW Options launched?
OWOW Options launched on November 13, 2023 — over 2 years on the Shopify App Store.
Is OWOW Options Built for Shopify?
OWOW Options does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best OWOW Options alternatives?
Merchants commonly compare OWOW Options with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,599

Known for: missing-feature

Easify

Easify Custom Product Options

4.90★2,785

Known for: performance

StarApps

Color Swatch King: Variants

4.90★2,677

Known for: billing-issues

ShopPad Inc.

Infinite Product Options

4.70★2,442

Known for: performance

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running OWOW Options.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track OWOW Options — free Start free

Prefer the source? View OWOW Options on the Shopify App Store ↗