Gift wrap and messages · refreshed Jun 12, 2026
Etch for Shopify
by Fifth Effect Studios · Personalized gift notes on cards you design. Customers add the message, you keep the brand.
Newly tracked by Ongoing.AI. Review history, installs, and rank trajectory will accumulate here as the substrate observes them — refreshed every 24 hours. Snapshot captured Jun 12, 2026.
Pricing
From $19/mo
free_trial
Built for Shopify
No
Years live
0
launched May 26, 2026
Last updated
Jun 2, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
—
Rating change
7-day Δ
—
28-day Δ
+0.00
Category rank over time
Where Etch sits day-by-day in Gift wrap and messages.
Position across the Gift wrap and messages page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.
Catalog position
Where Etch sits in the App Store.
Rank and percentile inside the Gift wrap and messages category — the competitive shape of the niche around this app.
Rank in Gift wrap and messages
#38
of 46 active apps
Review count percentile
0th
vs category siblings
Rating percentile
0th
vs category siblings
Years on App Store
0
since 2026
Listing change cadence
What Etch has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Works With · Jun 3
set to none
Launched At · Jun 3
set to May 26, 2026
Categories · Jun 3
set to Gift wrap and messages (+1 more)
Plans
Etch pricing tiers.
Free
Estimated monthly cost
- Pay only $1 when you ship a gift
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Starter
Estimated monthly cost
- Up to 100 gift orders / month
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Growth
Estimated monthly cost
- Up to 500 gift orders / month
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Scale
Estimated monthly cost
- For brands shipping 1,000+ gifts / month
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Etch.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Etch on the Shopify App Store ↗