Etch
Shopify gift wrap and messages app by Fifth Effect Studios·Personalized gift notes on cards you design. Customers add the message, you keep the brand.
Snapshot
Etch is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 3, 2026. The trajectory is being captured before the first reviews accumulate.
Pricing
From $19/mo
free_trial
Built for Shopify
No
Years live
0
launched May 26, 2026
Last updated
Jul 2, 2026
Shopify listing
Category rank over time
Where Etch sits day-by-day in Gift wrap and messages.
Position across the Gift wrap and messages page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Gift wrap and messages leaderboard →
Catalog position
Where Etch sits in the App Store.
Rank and percentile inside the Gift wrap and messages category — the competitive shape of the niche around this app.
Rank in Gift wrap and messages
#48
of 48 active apps
Review count percentile
0th
vs category siblings
Rating percentile
0th
vs category siblings
Years on App Store
0
since 2026
Listing change cadence
What Etch has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 3
2026-06-30 → 2026-07-02
Shopify Lastmod · Jul 1
2026-06-20 → 2026-06-30
Shopify Lastmod · Jun 21
2026-06-15 → 2026-06-20
Plans
Etch pricing tiers.
Free
Estimated monthly cost
- Pay only $1 when you ship a gift
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Starter
Estimated monthly cost
- Up to 100 gift orders / month
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Growth
Estimated monthly cost
- Up to 500 gift orders / month
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Scale
Estimated monthly cost
- For brands shipping 1,000+ gifts / month
- All features included
- Personalization modal with live preview
- Designer card library for many occasions
- Upload your own branded PDF card designs
- Print-ready PDFs for warehouse + 3PL
- Offer free or paid personalized upsells
- Offer gift messages and gift notes
Capabilities
What Etch can do.
The 10 capabilities Etch lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Gift wrap and messages
Gift options
3- Gift messages
- Greeting cards
- Notes
Customization
4- Auto-tagging
- File upload
- Gift widget
- Custom design
Upsell and cross-sell
Customization
2- Cart upsell
- Cart drawer
Offers and recommendations
1- Free gifts
FAQ
Etch — frequently asked questions.
What is Etch on Shopify?
How much does Etch cost?
Is Etch free?
When was Etch launched?
Is Etch Built for Shopify?
What are the best Etch alternatives?
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Etch.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Etch on the Shopify App Store ↗