Equali

Shopify accounting app by Equali·Automate reconciliation and create reports for all of your orders and payments.

Snapshot

#216of 278 inAccounting

Equali is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAccounting

Pricing

From $23/mo

free_trial

Built for Shopify

No

Years live

0

launched Apr 3, 2026

Last updated

Jul 3, 2026

Shopify listing

Catalog position

Where Equali sits in the App Store.

Rank and percentile inside the Accounting category — the competitive shape of the niche around this app.

Rank in Accounting

#216

of 278 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Equali has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-08 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-25 → 2026-06-29

PricingIdentity & listingCadence

Plans

Equali pricing tiers.

Lite - 200

$23/month

  • Up to 200 orders per month
  • 1 sales or payment integration
  • 1 store

Lite - 500

$47/month

  • Up to 500 orders per month
  • 1 sales or payment integration
  • 1 store

Pro - 200

$47/month

  • Up to 200 orders per month
  • Up to 3 sales or payment integrations
  • Up to 3 stores

Premium - 200

$119/month

  • Up to 200 orders per month
  • Unlimited sales or payment integrations
  • Up to 5 stores

Capabilities

What Equali can do.

The 13 capabilities Equali lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Financial reports

4
  • Sales and refunds
  • Returns and exchanges
  • Custom reports
  • Performance dashboard

Financial operations

3
  • Accounts receivable
  • Multi-store
  • Multi-currency

Automated data sync

6
  • Daily sales summary
  • Order details
  • Transactions
  • Payouts
  • Bank reconciliation
  • Historical data import

FAQ

Equali — frequently asked questions.

What is Equali on Shopify?
Equali, officially listed on the Shopify App Store as Equali: eCommerce Accounting, is a Shopify app in the Accounting category. Equali streamlines eCommerce accounting by syncing payment, order and payout data across your Shopify stores to help automate reconciliations and create categorised journal entries that you can post to your accounting system. Create and share customisable reports ad-hoc or on a schedule, with advanced filtering to help focus on the data that matters to you.
How much does Equali cost?
Equali has 4 paid plans on the Shopify App Store, starting at $23/month and going up to $119/month.
Is Equali free?
No, Equali is a paid Shopify app. Plans start at $23/month on the Shopify App Store.
When was Equali launched?
Equali launched on April 3, 2026.
Is Equali Built for Shopify?
Equali does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Equali alternatives?
Merchants commonly compare Equali with QuickBooks Online, Data Export IO, Report Pundit, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Intuit

QuickBooks Online

4.80★3,121

Known for: bugs

Estore Automate

Data Export IO: Reports

5.00★1,939

Estore Automate

Report Pundit: Custom Reports

5.00★1,896

Better Reports Technologies

BR ‑ Better Reports

5.00★1,155

Known for: customer-support

Browse more inAll Accounting apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Equali.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Equali — free Start free

Prefer the source? View Equali on the Shopify App Store ↗