TP

Shopify analytics app by TrueProfit Real-time Profit & LTV tracking·Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc

Snapshot

4.90(794 reviews)#7of 1,279 inAnalytics

Ongoing.AI tracks TP daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.90

794 reviews

Pricing

From $35/mo

free_trial

Built for Shopify

No

Years live

6

launched Jul 31, 2019

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+4

28-day Δ

+19

Rating change

7-day Δ

+0.00

28-day Δ

-0.10

7967907857797735.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
TP added 19 reviews over the last 28 days, rating moved -0.10.

Category rank over time

Where TP sits day-by-day in Analytics.

Position across the Analytics page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Analytics leaderboard →

#4#8#11#15#18May 28May 31Jun 4Jun 7Jun 11TP · #16Report Pundit · #15Grapevine Post Purchase Survey · #17
Best position observed: #9. TP slipped 7 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where TP shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term TP ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #2 on "analytics".

#1#3#4#6#7May 28Jun 5Jun 14Jun 22Jul 1analytics
1 term, 35 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.
  • analytics

    #6

    best #2

    −4 positions

Catalog position

Where TP sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#7

of 1279 active apps

Review count percentile

100th

vs category siblings

Rating percentile

73th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What TP has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(794 reviews)
  • 99%positive824
  • 0%neutral2
  • 1%negative7

Popular mentions

  • bugs
  • reporting accuracy
  • customer support
  • data sync

Top themes

  1. bugs1
  2. reporting accuracy1
  3. customer support1
  4. data sync1

What merchants praise

This Profit calc app has the best price/value. I has everything I need to have a clear view on my P&L. I got great support from Vani about configuring shipping cost. Highly recommend
Magnilink · 5

What merchants complain about

SCAMMERS!!!! They keep charging after cancelling subscription ALERTT!!!! DO NOT GO IN BUSINESS WITH THEM!! They kept charging for months AFTER cancelling the subscription because I forgot to also uninstall the app from Shopify (which does nothing anymore after cancelling the subscription). They anyways kept charging money and refuse to refund as they "follow shopify guidelines" and "can't do anything about it" It's just a weak excuse to scam you out of your money, watch out!!!
Livit New York · 1 · 2026-06-07

Plans

TP pricing tiers.

Basic

$35/month

  • 300 orders/month
  • Realtime Profit Dashboard
  • Customer Lifetime Value
  • Quantity-based COGS
  • Weight-based Shipping Cost
  • Custom Costs

Advanced

$60/month

  • 600 orders/month
  • All in Basic Plan
  • Product Analytics
  • P&L Report
  • Bundling Insights
  • Shopify Shipping Auto-sync
  • Customize Email Report

Ultimate

$100/month

  • 1500 orders/month
  • All in Advanced Plan
  • Ad Sync Custom Rules
  • Unlimited COGS Zones

Enterprise

$200/month

  • 3500 orders/month
  • Access to all features
  • Marketing Attribution
  • Unlimited Team members
  • Prioritized support

Capabilities

What True Profit Analytics can do.

The 37 capabilities True Profit Analytics lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Analytics

Customer behavior

5
  • Real-time tracking
  • Event tracking
  • Page views
  • Lifetime value (LTV)
  • Cohort analysis

Marketing and sales

9
  • Marketing attribution
  • Checkout analytics
  • ROAS
  • Profit insights
  • Purchase tracking
  • Funnel analysis
  • UTM tracking
  • Abandoned cart
  • Pixel tracking

Visuals and reports

7
  • Analytics dashboard
  • Custom dashboards
  • Multi-store reports
  • Custom reports
  • Data export
  • Historical analysis
  • Report scheduling

Accounting

Financial reports

7
  • Sales and refunds
  • Sales tax
  • Expense tracking
  • Returns and exchanges
  • COGS tracking
  • Custom reports
  • Performance dashboard

Financial operations

3
  • Multi-store
  • Multi-currency
  • Multi-channel

Automated data sync

6
  • Daily sales summary
  • Order details
  • Transactions
  • Customers
  • Inventory and product
  • Historical data import

FAQ

True Profit Analytics — frequently asked questions.

What is True Profit Analytics on Shopify?
True Profit Analytics, officially listed on the Shopify App Store as TP: True Profit Analytics, is a Shopify app in the Analytics category. TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. It averages 4.90 out of 5 across 794 merchant reviews on the Shopify App Store.
How much does True Profit Analytics cost?
True Profit Analytics has 4 paid plans on the Shopify App Store, starting at $35/month and going up to $200/month.
Is True Profit Analytics free?
No, True Profit Analytics is a paid Shopify app. Plans start at $35/month on the Shopify App Store.
When was True Profit Analytics launched?
True Profit Analytics launched on July 31, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 794 merchant reviews.
Is True Profit Analytics Built for Shopify?
True Profit Analytics does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best True Profit Analytics alternatives?
Merchants commonly compare True Profit Analytics with QuickBooks Online, Data Export IO, Report Pundit, and Microsoft Clarity. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running TP.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View TP on the Shopify App Store ↗