Shortly

Shopify site optimization - other app by Apps Layer·Create Trackable Short Links for Campaign Tracking & A/B Testing

Snapshot

3.20(3 reviews)#28of 110 inSite optimization - Other

Ongoing.AI tracks Shortly daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesSite optimization - Other

Rating

3.20

3 reviews

Pricing

From $9/mo

freemium

Built for Shopify

No

Years live

1

launched May 23, 2025

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-1

Rating change

7-day Δ

+0.00

28-day Δ

-0.50

4.103.803.503.202.905.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Shortly lost 1 reviews over the last 28 days, rating moved -0.50.

Category rank over time

Where Shortly sits day-by-day in Site optimization - Other.

Position across the Site optimization - Other page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Site optimization - Other leaderboard →

#31#41#50#60#69May 28May 31Jun 4Jun 7Jun 11Shortly · #57AI Speed · #56Robots.txt · #58
Best position observed: #42. Shortly slipped 10 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Shortly sits in the App Store.

Rank and percentile inside the Site optimization - Other category — the competitive shape of the niche around this app.

Rank in Site optimization - Other

#28

of 110 active apps

Review count percentile

75th

vs category siblings

Rating percentile

65th

vs category siblings

Years on App Store

1

since 2025

Listing change cadence

What Shortly has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+17tagline: Track exactly which links, campa… → Create Trackable Short Links and…shopify_lastmod: 2026-06-12 → 2026-06-16pricing_model: free → freemiumpricing_tiers: none → Free (+2 more)primary_price_value: none → 9shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24tagline: Create Trackable Short Links and… → Create Trackable Short Links for…shopify_lastmod: 2026-06-24 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.20(3 reviews)
  • 80%positive4
  • 0%neutral0
  • 20%negative1

Top themes

    What merchants praise

    “Track Links & UTM is a very useful and easy-to-use app for tracking campaigns and link performance. It helps manage UTM links professionally and makes marketing analytics much easier. Simple interface, smooth working, and highly recommended for Shopify stores!”
    Haya Care · 5★ · 2026-05-31

    Plans

    Shortly pricing tiers.

    Free

    Free

    • 5 Short Links
    • UTM Tracking
    • Basic Analytics

    BASIC

    $9.99/month

    • 100 Short Links
    • UTM Tracking
    • Full Funnel Analytics
    • Conversion & Revenue Tracking
    • Performance Charts
    • Share & Reward (1 active)

    ADVANCE

    $29.99/month

    • Unlimited Short Links
    • Everything in Basic
    • Split URL (A/B Testing)
    • Per-Variant Analytics
    • Per-Icon Color Customization
    • Offer Text Styling
    • Product-Scoped Discounts
    • Geographic Insights

    FAQ

    Shortly — frequently asked questions.

    What is Shortly on Shopify?
    Shortly, officially listed on the Shopify App Store as Shortly: Track Links & UTM, is a Shopify app in the Site optimization - Other category. Shortly: Track Links & UTM helps Shopify merchants track revenue, orders, and customer actions from every short link. Stop guessing where sales come from — know exactly which links, campaigns, or influencers drive results. Perfect for WhatsApp, Instagram, ads, and email. Get full visibility from click to conversion. It averages 3.20 out of 5 across 3 merchant reviews on the Shopify App Store.
    How much does Shortly cost?
    Shortly offers a free plan and 2 paid plans starting at $9/month and going up to $29.99/month. The free plan includes 5 Short Links, UTM Tracking, and Basic Analytics. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Shortly free?
    Yes — Shortly offers a free plan alongside paid options. The free plan includes 5 Short Links, UTM Tracking, and Basic Analytics. Paid plans start at $9/month for advanced features.
    When was Shortly launched?
    Shortly launched on May 23, 2025 — over 1 year on the Shopify App Store. In that time it has gathered 3 merchant reviews.
    Is Shortly Built for Shopify?
    Shortly does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Shortly alternatives?
    Merchants commonly compare Shortly with Shoplift, Rocket Page Speed Optimizer, Shogun, and Page Load Magic. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Shoplift

    Shoplift ‑ Split & A/B Testing

    4.90★128

    Urban Media

    Rocket Page Speed Optimizer

    3.70★51

    Known for: customer-support

    Shogun Labs, Inc.

    Shogun ‑ AB Testing

    4.30★40

    Kaleido

    Page Load Magic

    4.90★34
    Browse more inAll Site optimization - Other apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Shortly.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Shortly — free Start free

    Prefer the source? View Shortly on the Shopify App Store ↗