Dia

Dia, officially listed on the Shopify App Store as Dia: AI Chatbot & Assistant, is a Shopify app in the Chat category. Dia is an AI Chatbot for Shopify, trained on your products, collections, pages, articles, and store policies. Dia offers a unique and intelligent sales assistant experience. It answers product questions, recommends products smartly, and helps customers with order status requests. Dia helps you reduce repetitive support work, guide hesitant shoppers to purchase, and see which conversations lead to direct or assisted revenue. When needed, Dia can hand shoppers off to email, phone, or WhatsApp. It averages 5.00 out of 5 across 5 merchant reviews on the Shopify App Store.

Dia offers a free plan and 3 paid plans starting at $19/month and going up to $139/month. The free plan includes 200 replies / month. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Dia offers a free plan alongside paid options. The free plan includes 200 replies / month. Paid plans start at $19/month for advanced features.

Dia launched on May 8, 2026. In that time it has gathered 5 merchant reviews.

Dia does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Dia with PageFly Landing Page Builder, Shopify Inbox, Kaching Bundles App & Upsells, and BOGOS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.