Bonify Custom Fields

Shopify metafields app by Bonify·Customize with metafields, custom data & widgets, and get eBay item specific fields for easy syncing

Snapshot

4.40(109 reviews)#4of 146 inMetafields

Ongoing.AI tracks Bonify Custom Fields daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.40

109 reviews

Pricing

From $14/mo

freemium

Built for Shopify

No

Years live

10

launched Apr 6, 2016

Last updated

Jul 1, 2026

Shopify listing

Category rank over time

Where Bonify Custom Fields sits day-by-day in Metafields.

Position across the Metafields page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Metafields leaderboard →

#11#14#16#19#21May 28May 31Jun 4Jun 7Jun 11Bonify Custom Fields · #19Power Tools Bulk Edit Tags · #18KL ‑ Nutrition Facts Label · #20
Best position observed: #14. Bonify Custom Fields slipped 5 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Bonify Custom Fields sits in the App Store.

Rank and percentile inside the Metafields category — the competitive shape of the niche around this app.

Rank in Metafields

#4

of 146 active apps

Review count percentile

98th

vs category siblings

Rating percentile

68th

vs category siblings

Years on App Store

10

since 2016

Listing change cadence

What Bonify Custom Fields has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-29 → 2026-07-01

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.40(109 reviews)
  • 93%positive148
  • 1%neutral1
  • 6%negative10

Popular mentions

  • performance
  • ease of use
  • seo
  • technical issues

Top themes

  1. performance1
  2. ease of use1
  3. seo1
  4. technical issues1

What merchants praise

I tried a few metafield apps before finding Custom Fields. It is easily the most comprehensive and easiest to use. But perhaps the best thing about the app is their A+ customer service team. Highly recommend!
WildBounds · 5

What merchants complain about

Bonify has turned out to be an absolute shit app. Slows site speed, always conflicts with our baseline CSS, KILLS SEO, very clunky to use. Can't wait to get rid of this awful app.
Prometheus Design Werx · 1 · 2026-05-21

Plans

Bonify Custom Fields pricing tiers.

Free for Devs

Free

  • Free for Development Stores

Pro

$14/month

  • All features included
  • All field types & widgets included
  • Unlimited fields
  • Amazing support

Pro Plus

$19/month

  • All features, field types & widgets
  • Unlimited fields
  • Amazing support
  • FREE for development stores
  • Multi-store discounts available

Capabilities

What Bonify Custom Fields can do.

The 25 capabilities Bonify Custom Fields lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Metafields

Metafield types

20
  • Collections
  • Customers
  • Orders
  • Pages
  • Products
  • Blogs
  • Variants
  • Standard
  • Booleans
  • Colors
  • Dates
  • Dimensions
  • Files
  • Images
  • JSON
  • Text
  • Numbers
  • Ratings
  • References
  • URLs

Management tools

3
  • Bulk import and export
  • Metafields editor
  • Multi-language

Marketplaces

Listing management

2
  • Product sync
  • Custom listings

FAQ

Bonify Custom Fields — frequently asked questions.

What is Bonify Custom Fields on Shopify?
Bonify Custom Fields is a Shopify app in the Metafields category. Streamline store data with Bonify Custom Fields, the original metafield manager. Create custom fields, edit new or existing metafields, design, and place custom widgets into your store with the Theme Editor, or custom code as needed. Use the eBay connector to get eBay item specifics in a category-aware, autogenerated form with Required/Recommended groups and validation. Designed for simple setup, your data saves to Shopify metafields and can sync via Marketplace Connect (or any connector). It averages 4.40 out of 5 across 109 merchant reviews on the Shopify App Store.
How much does Bonify Custom Fields cost?
Bonify Custom Fields offers a free plan and 2 paid plans starting at $14/month and going up to $19/month. The free plan includes Free for Development Stores. The paid plans unlock advanced features beyond what's available on the free tier.
Is Bonify Custom Fields free?
Yes — Bonify Custom Fields offers a free plan alongside paid options. The free plan includes Free for Development Stores. Paid plans start at $14/month for advanced features.
When was Bonify Custom Fields launched?
Bonify Custom Fields launched on April 6, 2016 — over 10 years on the Shopify App Store. In that time it has gathered 109 merchant reviews.
Is Bonify Custom Fields Built for Shopify?
Bonify Custom Fields does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Bonify Custom Fields alternatives?
Merchants commonly compare Bonify Custom Fields with TikTok, Shop, Google & YouTube, and Simprosys Google Shopping Feed. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Bonify Custom Fields?
6% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are performance, ease of use, and seo — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Bonify Custom Fields.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Bonify Custom Fields on the Shopify App Store ↗