charles

Shopify selling online - other app by Charles GmbH·WhatsApp marketing platform helping businesses with retention and innovative customer experiences

Snapshot

1.70(3 reviews)#13of 80 inSelling online - Other

Ongoing.AI tracks charles daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

1.70

3 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

4

launched May 19, 2022

Last updated

Jul 2, 2026

Shopify listing

Category rank over time

Where charles sits day-by-day in Selling online - Other.

Position across the Selling online - Other page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Selling online - Other leaderboard →

#57#59#60#62#63May 29Jun 1Jun 4Jun 7Jun 11charles · #60Relist · #59KTM Parts Finder Connector · #61
Best position observed: #58. charles climbed 1 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where charles sits in the App Store.

Rank and percentile inside the Selling online - Other category — the competitive shape of the niche around this app.

Rank in Selling online - Other

#13

of 80 active apps

Review count percentile

85th

vs category siblings

Rating percentile

70th

vs category siblings

Years on App Store

4

since 2022

Listing change cadence

What charles has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-02Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 3

2026-06-30 → 2026-07-02

Shopify Lastmod · Jul 1

2026-06-26 → 2026-06-30

Shopify Lastmod · Jun 27

2026-06-22 → 2026-06-26

PricingIdentity & listingCadence

Reviews

What merchants are saying

1.70(3 reviews)
  • 67%positive2
  • 0%neutral0
  • 33%negative1

Top themes

    What merchants praise

    I love this app, it is really easy to use. And it is helping our company to get in touch with our customers via WhatsApp and make more sales.
    SAEBIS® · 5 · 2023-03-24

    Plans

    charles pricing tiers.

    Free

    Free to install

      FAQ

      charles — frequently asked questions.

      What is charles on Shopify?
      charles is a Shopify app in the Selling online - Other category. charles easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring automation flows based on consumer specific events in a personalized manner. It supports them to stay GDPR-compliant and also integrates with select CRM, service and shop systems to leverage data from other channels for their omnichannel strategy. It averages 1.70 out of 5 across 3 merchant reviews on the Shopify App Store.
      How much does charles cost?
      charles is priced at $0/month on the Shopify App Store.
      When was charles launched?
      charles launched on May 19, 2022 — over 4 years on the Shopify App Store. In that time it has gathered 3 merchant reviews.
      Is charles Built for Shopify?
      charles does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
      What are the best charles alternatives?
      Merchants commonly compare charles with Shopify Collective, Interakt, Xyla AI Social Media Autopilot, and Phone Call & AI Voice. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

      Methodology

      Where the numbers come from.

      Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

      Find every brand running charles.

      Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

      Prefer the source? View charles on the Shopify App Store ↗