BuiltByTom

Shopify site optimization - other app by BuiltByTom·Audit your store’s performance and get actionable insights to improve speed and UX

Snapshot

#53of 110 inSite optimization - Other

BuiltByTom is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 14, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesSite optimization - Other

Pricing

From $19/mo

freemium

Built for Shopify

No

Years live

0

launched May 11, 2026

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

—

28-day Δ

+0.00

Catalog position

Where BuiltByTom sits in the App Store.

Rank and percentile inside the Site optimization - Other category — the competitive shape of the niche around this app.

Rank in Site optimization - Other

#53

of 110 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What BuiltByTom has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysshopify_lastmod: set to 2026-06-13pricing_model: set to freemiumname: set to BuiltByTom: Performance Audittagline: set to Audit your store’s performance a…description: set to BuiltByTom: Performance Audit he…icon_url: set to https://cdn.shopify.com/app-stor…pricing_tiers: set to Free (+2 more)primary_price_value: set to 19categories: set to Site optimization - Otherlaunched_at: set to May 11, 2026works_with: set to noneshopify_lastmod: 2026-06-13 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-13 → 2026-06-30

Works With · Jun 14

set to none

Launched At · Jun 14

set to May 11, 2026

PricingIdentity & listingCadence

Plans

BuiltByTom pricing tiers.

Free

Free

  • Performance - Core Web Vitals
  • Performance - Page load speed
  • Performance - Asset Optimisation
  • Theme & Structure - Liquid & Code Qualit

Basic

$19.10/month

  • Everything in the free plan
  • Theme & Structure - Shopify 2.0 Usage
  • Theme & Structure - Mobile Experience

Premium

$31.80/month

  • Everything in the free and basic plans
  • SEO/Discoverability - MetaTags & Schema
  • SEO/Discoverability - URLs & Redirects
  • SEO/Discoverability - Indexability
  • Conversion & UX - Checkout Flow
  • Conversion & UX - Trust & Credibility
  • Conversion & UX - App Bloat

FAQ

BuiltByTom — frequently asked questions.

What is BuiltByTom on Shopify?
BuiltByTom, officially listed on the Shopify App Store as BuiltByTom: Performance Audit, is a Shopify app in the Site optimization - Other category. BuiltByTom: Performance Audit helps merchants understand how their storefront performs for real users by identifying issues that affect load speed and usability. The app analyses your storefront to highlight performance bottlenecks related to theme structure, page assets, and layout stability, and provides prioritised recommendations to improve loading behaviour, responsiveness, and overall user experience.
How much does BuiltByTom cost?
BuiltByTom offers a free plan and 2 paid plans starting at $19/month and going up to $31.8/month. The free plan includes Performance - Core Web Vitals, Performance - Page load speed, Performance - Asset Optimisation, and Theme & Structure - Liquid & Code Qualit. The paid plans unlock advanced features beyond what's available on the free tier.
Is BuiltByTom free?
Yes — BuiltByTom offers a free plan alongside paid options. The free plan includes Performance - Core Web Vitals, Performance - Page load speed, and Performance - Asset Optimisation. Paid plans start at $19/month for advanced features.
When was BuiltByTom launched?
BuiltByTom launched on May 11, 2026.
Is BuiltByTom Built for Shopify?
BuiltByTom does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best BuiltByTom alternatives?
Merchants commonly compare BuiltByTom with Shoplift, Rocket Page Speed Optimizer, Shogun, and Page Load Magic. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Shoplift

Shoplift ‑ Split & A/B Testing

4.90★128

Urban Media

Rocket Page Speed Optimizer

3.70★51

Known for: customer-support

Shogun Labs, Inc.

Shogun ‑ AB Testing

4.20★41

Kaleido

Page Load Magic

4.90★34
Browse more inAll Site optimization - Other apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running BuiltByTom.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track BuiltByTom — free Start free

Prefer the source? View BuiltByTom on the Shopify App Store ↗