BuiltByTom for Shopify

BuiltByTom, officially listed on the Shopify App Store as BuiltByTom: Performance Audit, is a Shopify app in the Site optimization - Other category. BuiltByTom: Performance Audit helps merchants understand how their storefront performs for real users by identifying issues that affect load speed and usability. The app analyses your storefront to highlight performance bottlenecks related to theme structure, page assets, and layout stability, and provides prioritised recommendations to improve loading behaviour, responsiveness, and overall user experience.

Open the BuiltByTom listing in the Shopify App Store at apps.shopify.com/builtbytom-performance-audit, choose "Add app," and complete the Shopify install flow. After installation, you can configure BuiltByTom from your Shopify admin under Apps.

BuiltByTom offers a free plan and 2 paid plans starting at $19/month and going up to $31.8/month. The free plan includes Performance - Core Web Vitals, Performance - Page load speed, Performance - Asset Optimisation, and Theme & Structure - Liquid & Code Qualit. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — BuiltByTom offers a free plan alongside paid options. The free plan includes Performance - Core Web Vitals, Performance - Page load speed, and Performance - Asset Optimisation. Paid plans start at $19/month for advanced features.

BuiltByTom launched on May 11, 2026.

BuiltByTom does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare BuiltByTom with Shoplift, Rocket Page Speed Optimizer, Shogun, and Page Load Magic. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.