Smile
Shopify loyalty and rewards app by Smile.io·Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Snapshot
Ongoing.AI tracks Smile daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.90
4,275 reviews
Installs
32
as of Jun 29, 2026
Pricing
From $15/mo
freemium
Built for Shopify
Yes
Years live
11
launched Dec 2, 2014
Last updated
Jun 28, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+4
28-day Δ
+13
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Category rank over time
Where Smile sits day-by-day in Loyalty and rewards.
Position across the Loyalty and rewards page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Loyalty and rewards leaderboard →
Keyword rank over time
Where Smile shows up in App Store search.
Daily position on the Shopify App Store search-results page for every tracked term Smile ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #1 on "loyalty".
loyalty
#5
best #1
−4 positions
membership
#12
best #8
−4 positions
subscriptions
#74
best #74
+2 positions
Catalog position
Where Smile sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#2
of 361 active apps
Review count percentile
100th
vs category siblings
Rating percentile
60th
vs category siblings
Years on App Store
11
since 2014
Listing change cadence
What Smile has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 29
2026-06-27 → 2026-06-28
Shopify Lastmod · Jun 28
2026-06-26 → 2026-06-27
Shopify Lastmod · Jun 27
2026-06-25 → 2026-06-26
Install footprint
Shopify stores observed using Smile.
A recent sample of storefronts where Ongoing.AI detected public Smile signals. Counts and examples update as our daily Shopify ecosystem crawl refreshes.
Observed stores
32
Recent sample
5
shown below
Latest observation
Jun 29, 2026
Evidence
Public storefront signals
See methodology
Recent observed stores
5 of Smile’s detected sample
| Store | Domain | Last observed |
|---|---|---|
sapfira-jewelry.com | sapfira-jewelry.com | Jun 24, 2026 |
embellishmyheart.com | embellishmyheart.com | Jun 24, 2026 |
gothmall.com | gothmall.com | Jun 23, 2026 |
selbstliebelounge.com | www.selbstliebelounge.com | Jun 23, 2026 |
dermasport.com | dermasport.com | Jun 23, 2026 |
Detections are based on public storefront evidence and may reflect installed, embedded, configured, or recently active app signals. This is a recent sample, not a complete customer list. See the methodology for what we observe + what we don’t.
Reviews
What merchants are saying
- 97%positive4,160
- 1%neutral55
- 2%negative94
Top themes
What merchants praise
“Great app! Easy to set up and use, I wish I'd added it sooner! Updated 6/12/2026: I've had this app for about 5 months now and I continue to love it. Customer support is pretty much the best around and it's bringing tons of repeat business into my shop. My customers are happy, I'm happy - Highly recommend. (Special thanks to Lisa, she's been so incredibly helpful!)”
What merchants complain about
“They waited half a year to tell me their integration with Shopify has broken and their hands are tied. Instead of offering to refund $1200 for the months the program hasn't worked-- they waisted my time, my teams time and embarrassed us to our customers. Ten years with Smile. I get as they say "our hands are tied" they cant fix it etc. but choosing to continue to take my money then one day start talking about this issue as if everyones been privy to it? WILD. Bold choice. Our business with smile ends today and as their integration is broken I do not recommend you begin using it in 2025.”
Plans
Smile pricing tiers.
Free
Free
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
- Full branding customization
- Multi-language support (20+ languages)
- Works seamlessly with Shopify POS
- Up to 200 monthly orders
Essential
$15/month
- Dedicated loyalty page
- Free product rewards
- Nudges (on-site reminders)
- Analytics & reporting
- Trigger rewards with Shopify Flow
- 1 integration (e.g. Klaviyo)
Standard
$79/month
- Bonus events (e.g. 2x points weekend)
- Embed points on product pages
- Promote points on order thank you page
- Subscription & gift card rewards
- Loyalty segments, ROI and CLV insights
- 2 integrations (e.g. Klaviyo, Judge.me)
Growth
$199/month
- Loyalty Hub (for signed-in members)
- Redeem at checkout (Shopify Plus)
- VIP tiers & Points expiry
- Performance benchmarks
- 25+ pre-built loyalty reports
- Unlimited integrations
Capabilities
What Smile can do.
The 31 capabilities Smile lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Loyalty and rewards
Program types
7- Reward programs
- Memberships
- VIP tiers
- Referrals
- Subscriptions
- Gift card programs
- Custom programs
Rewards you can offer
15- Points
- Discounts
- Coupons
- Gifts
- Gift cards
- POS rewards
- Free shipping
- Free products
- Early access
- Exclusive access
- Membership perks
- Events
- Services
- Donations
- Custom rewards
Pop-ups
Pop-up types
4- Cart pop-ups
- Discounts
- Rewards
- Banners
Managing pop-ups
5- Editor tool
- Templates
- Translation
- Campaigns
- Triggers and rules
FAQ
Smile — frequently asked questions.
What is Smile on Shopify?
How much does Smile cost?
Is Smile free?
When was Smile launched?
Is Smile Built for Shopify?
What are the best Smile alternatives?
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Smile.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Smile on the Shopify App Store ↗