TrueLoyal
Shopify loyalty and rewards app by TrueLoyal·TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth.
Snapshot
Ongoing.AI tracks TrueLoyal daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.30
33 reviews
Pricing
From $0/mo
freemium
Built for Shopify
No
Years live
8
launched Sep 1, 2017
Last updated
Jun 30, 2026
Shopify listing
Catalog position
Where TrueLoyal sits in the App Store.
Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.
Rank in Loyalty and rewards
#70
of 361 active apps
Review count percentile
81th
vs category siblings
Rating percentile
50th
vs category siblings
Years on App Store
8
since 2017
Listing change cadence
What TrueLoyal has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-23 → 2026-06-30
Shopify Lastmod · Jun 25
2026-06-18 → 2026-06-23
Shopify Lastmod · Jun 19
2026-06-16 → 2026-06-18
Reviews
What merchants are saying
- 89%positive70
- 1%neutral1
- 10%negative8
Popular mentions
- pricing
- customer support
- missing feature
- features
- outdated platform
Top themes
- pricing2
- customer support2
- missing feature1
- features1
- outdated platform1
What merchants praise
“Great app - easy to use and fantastic support from Yahya and the team. Use the embedded elements and looks fully integrate into the site.”
What merchants complain about
“Gives 10 points for every dollar so using their settings you are giving away $5 for every $20 spent and you can’t change it on the free plan. What you can do is change the amount you give for rewards but you can’t change the other settings so you could change so $5 for every $100 spent but then a review would only give them $0.50 for example so it just doesn’t make sense and their customer service are terrible. Literally just say not possible on a free plan to everything and take forever to reply.”
Plans
TrueLoyal pricing tiers.
Free
Free to install
Capabilities
What TrueLoyal can do.
The 5 capabilities TrueLoyal lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Program types
1- Reward programs
Rewards you can offer
4- Discounts
- Coupons
- Free shipping
- Free products
FAQ
TrueLoyal — frequently asked questions.
What is TrueLoyal on Shopify?
How much does TrueLoyal cost?
When was TrueLoyal launched?
Is TrueLoyal Built for Shopify?
What are the best TrueLoyal alternatives?
What complaints come up about TrueLoyal?
Alternatives
Apps merchants pick instead.
Appstle Inc.
Appstle℠ Subscriptions App
Known for: feature-removal
Smile.io
Smile: Loyalty Program Rewards
Stamped.io
Stamped Reviews & Loyalty
Known for: ease-of-use
UpPromote
UpPromote Affiliate Marketing
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running TrueLoyal.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View TrueLoyal on the Shopify App Store ↗