Zapier

Shopify workflow automation app by Zapier Inc·Zapier unlocks the power of automation for businesses of all sizes.

Snapshot

4.00(73 reviews)#24of 459 inWorkflow automation

Ongoing.AI tracks Zapier daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.00

73 reviews

Pricing

From $29/mo

freemium

Built for Shopify

No

Years live

14

launched Apr 26, 2012

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

28-day Δ

+0

Rating change

7-day Δ

28-day Δ

+0.00

#73#73#73#72#725.003.752.501.250.00May 28May 30Jun 1Jun 3Jun 5Total reviewsRating (0–5)
Zapier added 0 reviews over the last 28 days.

Category rank over time

Where Zapier sits day-by-day in Workflow automation.

Position across the Workflow automation page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Workflow automation leaderboard →

#16#20#24#28#32May 28May 31Jun 4Jun 7Jun 11Zapier · #30Omega Facebook Pixel Meta Feed · #29Duplify ‑ Duplicate Store · #31
Best position observed: #18. Zapier slipped 12 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Zapier sits in the App Store.

Rank and percentile inside the Workflow automation category — the competitive shape of the niche around this app.

Rank in Workflow automation

#24

of 459 active apps

Review count percentile

95th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

14

since 2012

Listing change cadence

What Zapier has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.00(73 reviews)
  • 87%positive107
  • 2%neutral2
  • 11%negative14

Popular mentions

  • customer support
  • bug
  • integration issues
  • pricing
  • limited functionality

Top themes

  1. customer support2
  2. bug1
  3. integration issues1
  4. pricing1
  5. limited functionality1

What merchants praise

Zapier made it possible for us to connect our store to docs further enabling us to track our customer purchases of classes and courses in an easy to read document that we can safely share with our Instructors. Also, Zapier support helped in a way that was above and beyond what they actually advertise. That was and still is the reason why we continue to use Zapier! Zapier is an awesome and easy to use platform.
Canadianbaristaacademy · 5

What merchants complain about

Zapier no longer has a free option for Shopify and, therefore, stopped working and won't allow you to connect back to Shopify unless you have a paid Zapier account.
Nostalgius · 1 · 2024-08-16

Plans

Zapier pricing tiers.

Free

Free

  • * Shopify requires a paid Zapier plan
  • Automate workflows
  • Two-step Zaps
  • Unlimited Zaps

Professional

$29.99/month

  • Automate advanced workflows with Zapier.
  • Multi-step Zaps
  • Unlimited Premium Apps
  • Webhooks
  • Email Support

Team

$103.50/month

  • Build and manage automated workflows.
  • Unlimited Users
  • Shared Workspaces
  • Shared app connections
  • Premier Support
  • SSO add-on

Capabilities

What Zapier can do.

The 8 capabilities Zapier lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Automation tasks

5
  • Email responses
  • Inventory levels
  • Order fulfillment
  • Payment status
  • Order processing

Customization

3
  • Custom triggers
  • Scheduled tasks
  • Custom workflows

FAQ

Zapier — frequently asked questions.

What is Zapier on Shopify?
Zapier, officially listed on the Shopify App Store as Zapier: Workflow Automation, is a Shopify app in the Workflow automation category. Zapier empowers you to automate your work across 7,000+ apps, like Google Sheets, Facebook Offline Conversions, and Slack. In just a few minutes, you can create Zaps that connect Shopify with the other apps you rely on. Track new orders in your favorite spreadsheet tool, add new customers to your ads platform, and much more—helping you solve problems faster and make a visible impact at work. It averages 4.00 out of 5 across 73 merchant reviews on the Shopify App Store.
How much does Zapier cost?
Zapier offers a free plan and 2 paid plans starting at $29/month and going up to $103.5/month. The free plan includes * Shopify requires a paid Zapier plan, Automate workflows, Two-step Zaps, and Unlimited Zaps. The paid plans unlock advanced features beyond what's available on the free tier.
Is Zapier free?
Yes — Zapier offers a free plan alongside paid options. The free plan includes * Shopify requires a paid Zapier plan, Automate workflows, and Two-step Zaps. Paid plans start at $29/month for advanced features.
When was Zapier launched?
Zapier launched on April 26, 2012 — over 14 years on the Shopify App Store. In that time it has gathered 73 merchant reviews.
Is Zapier Built for Shopify?
Zapier does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Zapier alternatives?
Merchants commonly compare Zapier with Shopify Flow, Rewind Backups, Synctrack PayPal Tracking Sync, and Chargeflow Prevent Chargebacks. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Zapier?
11% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, bug, and integration issues — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Zapier.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Zapier on the Shopify App Store ↗