WOW Product Options

Shopify product variants app by MageComp·Create unlimited product options for customers and enhance UX & boost store revenue.

Snapshot

3.90(5 reviews)#168of 431 inProduct variants

Ongoing.AI tracks WOW Product Options daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

3.90

5 reviews

Pricing

Free

free

Built for Shopify

No

Years live

2

launched Jun 27, 2024

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where WOW Product Options sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#168

of 431 active apps

Review count percentile

60th

vs category siblings

Rating percentile

48th

vs category siblings

Years on App Store

2

since 2024

Listing change cadence

What WOW Product Options has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-12 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-17 → 2026-06-30

Shopify Lastmod · Jun 18

2026-06-16 → 2026-06-17

Shopify Lastmod · Jun 17

2026-06-12 → 2026-06-16

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.90(5 reviews)
  • 80%positive4
  • 0%neutral0
  • 20%negative1

Popular mentions

  • bug report

Top themes

  1. bug report1

What merchants praise

we tried the WOW app and really appreciated that the free version gives access to useful addons. The support team was also very responsive and helpful. Overall, a good experience!
kajavarnam · 5 · 2025-10-18

Capabilities

What WOW Product Options can do.

The 10 capabilities WOW Product Options lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

9
  • Checkboxes
  • Swatches
  • Dates
  • Dropdowns
  • File upload
  • Numbers
  • Radio buttons
  • Custom text
  • Size charts

Pricing

1
  • Add-ons

FAQ

WOW Product Options — frequently asked questions.

What is WOW Product Options on Shopify?
WOW Product Options is a Shopify app in the Product variants category. Offer unlimited product variant options with custom fields, allowing buyers to personalize their purchases and drive more sales. Add extra fields like color swatches, textboxes, file uploads, dropdowns, checkboxes, radio buttons, and more to product pages. Create and manage as many options as needed. Combine options into sets and add to product pages. Simplify personalization, enhance user experience, and attract more customers by enabling them to create their ideal product combinations. It averages 3.90 out of 5 across 5 merchant reviews on the Shopify App Store.
How much does WOW Product Options cost?
WOW Product Options is free to install and use on Shopify — there are no paid plans on this app.
Is WOW Product Options free?
Yes — WOW Product Options is free to install and use on Shopify. There are no paid plans.
When was WOW Product Options launched?
WOW Product Options launched on June 27, 2024 — over 2 years on the Shopify App Store. In that time it has gathered 5 merchant reviews.
Is WOW Product Options Built for Shopify?
WOW Product Options does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best WOW Product Options alternatives?
Merchants commonly compare WOW Product Options with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running WOW Product Options.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View WOW Product Options on the Shopify App Store ↗