Wishlists · refreshed Jun 18, 2026

WL ‑ Wishlist for Shopify

by VIAV LTD · Let shoppers save products they love. Recover lost sales with automatic wishlist emails.

WL ‑ Wishlist is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 17, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesWishlists

Pricing

From $4/mo

free_trial

Built for Shopify

No

Years live

0

launched Jun 16, 2026

Last updated

Jun 16, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

Catalog position

Where WL ‑ Wishlist sits in the App Store.

Rank and percentile inside the Wishlists category — the competitive shape of the niche around this app.

Rank in Wishlists

#90

of 176 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What WL ‑ Wishlist has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 daysshopify_lastmod: set to 2026-06-16name: set to WL ‑ Wishlisttagline: set to Let shoppers save products they …description: set to Shoppers often find products the…icon_url: set to https://cdn.shopify.com/app-stor…pricing_model: set to free_trialpricing_tiers: set to Starter (+2 more)primary_price_value: set to 4categories: set to Wishlistslaunched_at: set to Jun 16, 2026works_with: set to Customer accountsMay 28, 26Jun 7, 26Jun 18, 26

Works With · Jun 17

set to Customer accounts

Launched At · Jun 17

set to Jun 16, 2026

Categories · Jun 17

set to Wishlists

PricingIdentity & listingCadence

Plans

WL ‑ Wishlist pricing tiers.

Starter

$4.99/month

  • 20,000 saved items
  • Customer wishlist analytics
  • Customizable button to match your theme
  • Price-drop & back-in-stock emails

Growth

$9.99/month

  • 20,000 saved items
  • Customer wishlist analytics
  • Customizable button to match your theme
  • Price-drop & back-in-stock emails

Unlimited

$19.99/month

  • Unlimited saved items
  • Customer wishlist analytics
  • Customizable button to match your theme
  • Price-drop & back-in-stock emails

Capabilities

What WL can do.

The 12 capabilities WL lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

List types

5
  • In-store registry
  • Online registry
  • Public wishlist
  • Save for later
  • Guest wishlist

List management

2
  • Multiple lists
  • Conversion analytics

Customization

5
  • Custom branding
  • Custom layouts
  • Custom icons
  • Multi-language
  • Price alerts

FAQ

WL — frequently asked questions.

What is WL on Shopify?
WL, officially listed on the Shopify App Store as WL ‑ Wishlist, is a Shopify app in the Wishlists category. Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results. When a saved product drops in price or comes back in stock, the app emails the customers who saved it, bringing them back to your store. You can match the wishlist button to your theme or customize its colors, sh.
How do I add WL on Shopify?
Open the WL listing in the Shopify App Store at apps.shopify.com/wishlist-53, choose "Add app," and complete the Shopify install flow. After installation, you can configure WL from your Shopify admin under Apps.
How much does WL cost?
WL has 3 paid plans on the Shopify App Store, starting at $4/month and going up to $19.99/month.
Is WL free?
No, WL is a paid Shopify app. Plans start at $4/month on the Shopify App Store.
When was WL launched?
WL launched on June 16, 2026.
Is WL Built for Shopify?
WL does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best WL alternatives?
Merchants commonly compare WL with Swym Wishlist Plus, Growave, Wishlist Hero, and OneMobile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Swym Corporation

Swym Wishlist Plus

4.70★1,425

Known for: bug

Growave

Growave: Loyalty & Wishlist

4.80★1,227

Known for: pricing

Revamp

Wishlist Hero

4.70★387

Known for: missing-feature

FireGroup

OneMobile ‑ Mobile App Builder

4.80★353

Known for: performance

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 18, 2026.

Find every brand running WL ‑ Wishlist.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on WL ‑ Wishlist

Prefer the source? View WL ‑ Wishlist on the Shopify App Store ↗