Winback

Shopify abandoned cart app by Winback·Boost sales & revenue easily and fast with powerful SMS marketing campaigns & automation

Snapshot

3.70(44 reviews)#55of 299 inAbandoned cart

Ongoing.AI tracks Winback daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

3.70

44 reviews

Pricing

From $149/mo

freemium

Built for Shopify

No

Years live

6

launched Jul 24, 2019

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

#45#45#45#44#445.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Winback lost 1 reviews over the last 28 days.

Catalog position

Where Winback sits in the App Store.

Rank and percentile inside the Abandoned cart category — the competitive shape of the niche around this app.

Rank in Abandoned cart

#55

of 299 active apps

Review count percentile

82th

vs category siblings

Rating percentile

46th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What Winback has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+15shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-16 → 2026-06-28

Shopify Lastmod · Jun 17

2026-06-11 → 2026-06-16

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.70(44 reviews)
  • 73%positive29
  • 0%neutral0
  • 28%negative11

Top themes

    What merchants praise

    Great app and Great customer service, They are always online ready to help. Thank very much. Highly recommend
    Sounds Best · 5

    What merchants complain about

    Seems they are no longer in business and offer no support anymore, I was a customer for 2 years and now I just get a 504 error when entering the app. Such a shame because this app generated over $500k in revenue for me :(
    Straton Watch Company · 1

    Plans

    Winback pricing tiers.

    Free

    Free

    • 50 SMS Credits
    • Pre-Built SMS Automation
    • SMS Campaigns
    • Cart Abandons
    • Browser Abandons
    • Upsell
    • Restock Alert
    • Winback
    • Shipping Alert

    Starter

    $149/month

    • Everything in Free Trial tier plus:
    • 3,500 Free SMS Monthly
    • Onboarding Specialist
    • Customer Success Manager
    • Monthly SMS Strategy Sessions

    SMS Team

    $299/month

    • Everything in Starter tier plus:
    • 12,500 Free SMS Monthly
    • SMS Strategist
    • SMS Copywriter
    • Engineering Support

    Growth Team

    $899/month

    • Everything in SMS Team tier plus:
    • Digital Marketing Strategist
    • Ad Specialist
    • Analytics Specialist
    • Dedicated Ad Copywriter

    FAQ

    Winback — frequently asked questions.

    What is Winback on Shopify?
    Winback, officially listed on the Shopify App Store as Winback: SMS Marketing, is a Shopify app in the Abandoned cart category. Winback is an SMS marketing platform that simplifies reaching leads and customers through SMS campaigns and automation. Start using it today and watch your business grow! It averages 3.70 out of 5 across 44 merchant reviews on the Shopify App Store.
    How much does Winback cost?
    Winback offers a free plan and 3 paid plans starting at $149/month and going up to $899/month. The free plan includes 50 SMS Credits, Pre-Built SMS Automation, SMS Campaigns, and Cart Abandons. The paid plans unlock advanced features beyond what's available on the free tier.
    Is Winback free?
    Yes — Winback offers a free plan alongside paid options. The free plan includes 50 SMS Credits, Pre-Built SMS Automation, and SMS Campaigns. Paid plans start at $149/month for advanced features.
    When was Winback launched?
    Winback launched on July 24, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 44 merchant reviews.
    Is Winback Built for Shopify?
    Winback does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Winback alternatives?
    Merchants commonly compare Winback with Privy, Shopify Messaging, Klaviyo, and AfterShip Email Marketing,SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Winback.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Winback on the Shopify App Store ↗