Vario ‑ Variation Swatches
Shopify product variants app by SeedGrow Apps·Show variant options as color swatches, image swatches & buttons on product page and collection page
Snapshot
Ongoing.AI tracks Vario ‑ Variation Swatches daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.90
36 reviews
Pricing
From $9/mo
freemium
Built for Shopify
No
Years live
4
launched Jul 8, 2021
Last updated
Jun 30, 2026
Shopify listing
Catalog position
Where Vario ‑ Variation Swatches sits in the App Store.
Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.
Rank in Product variants
#80
of 428 active apps
Review count percentile
81th
vs category siblings
Rating percentile
66th
vs category siblings
Years on App Store
4
since 2021
Listing change cadence
What Vario ‑ Variation Swatches has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Shopify Lastmod · Jun 29
2026-06-26 → 2026-06-28
Reviews
What merchants are saying
- 97%positive59
- 3%neutral2
- 0%negative0
Top themes
What merchants praise
“Prompt replies and great support team. Excellent and functional app, definitely helps to improve the appearance of the website. Support team is very helpful and responsive to my enquiries and I appreciate their effort in helping to fix the problems. Thank you!”
Plans
Vario ‑ Variation Swatches pricing tiers.
Development
Free
- Free for development stores
Universe
$9/month
- Color swatches
- Custom image swatches
- Product page supported
- Collection page supported
- Sold-out designer
- Supports all themes out of the box
Metaverse
$19/month
- Color swatches
- Custom image swatches
- Product page supported
- Collection page supported
- Sold-out designer
- Supports all themes out of the box
- For Shopify Plus stores
Capabilities
What Vario can do.
The 8 capabilities Vario lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Customization
6- Swatches
- Dropdowns
- Preview
- Translation
- Import and export
- Variants display
Inventory
2- Hide out-of-stock
- In-stock display
FAQ
Vario — frequently asked questions.
What is Vario on Shopify?
How much does Vario cost?
Is Vario free?
When was Vario launched?
Is Vario Built for Shopify?
What are the best Vario alternatives?
Alternatives
Apps merchants pick instead.
Globo Options
Globo Product Options, Variant
Known for: missing-feature
Easify
Easify Custom Product Options
Known for: performance
StarApps
Color Swatch King: Variants
Known for: billing-issues
ShopPad Inc.
Infinite Product Options
Known for: performance
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Vario ‑ Variation Swatches.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Vario ‑ Variation Swatches on the Shopify App Store ↗