UTM Analytics

UTM Analytics is a Shopify app in the Analytics category. UTM Analytics gathers all your Shopify order UTMs and creates beautiful dashboards out of them. Charts make it more comprehensible for you to understand things like finding the campaign source of your orders with more granular details. It also overcomes the restriction applied by the IOS 14 release to make analytics tracking in real time and more accurate.

UTM Analytics offers a free plan and a single paid plan at $5/month. The free plan includes Up to 30 orders/month, UTM tracking, Graphs & Statistics, and Date Range filter. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — UTM Analytics offers a free plan alongside paid options. The free plan includes Up to 30 orders/month, UTM tracking, and Graphs & Statistics. Paid plans start at $5/month for advanced features.

UTM Analytics launched on November 15, 2023 — over 2 years on the Shopify App Store.

UTM Analytics does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare UTM Analytics with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.