Upzelo Loyalty & Wallet Passes

Shopify loyalty and rewards app by Upzelo Limited·Customer loyalty, referrals & wallet passes to transform first-time buyers into lifelong customers.

Snapshot

5.00(5 reviews)#120of 365 inLoyalty and rewards

Ongoing.AI tracks Upzelo Loyalty & Wallet Passes daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesLoyalty and rewardsPop-ups

Rating

5.00

5 reviews

Pricing

From $199/mo

paid

Built for Shopify

No

Years live

4

launched May 2, 2022

Last updated

Jul 2, 2026

Shopify listing

Keyword rank over time

Where Upzelo Loyalty & Wallet Passes shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Upzelo Loyalty & Wallet Passes ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #95 on "loyalty".

Not enough history yet — chart fills in as the index accumulates.

  • loyalty

    #95

    best #95

    no change

Catalog position

Where Upzelo Loyalty & Wallet Passes sits in the App Store.

Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.

Rank in Loyalty and rewards

#120

of 365 active apps

Review count percentile

65th

vs category siblings

Rating percentile

66th

vs category siblings

Years on App Store

4

since 2022

Listing change cadence

What Upzelo Loyalty & Wallet Passes has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-07 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-02Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 3

2026-06-30 → 2026-07-02

Shopify Lastmod · Jul 1

2026-06-21 → 2026-06-30

Shopify Lastmod · Jun 22

2026-06-16 → 2026-06-21

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(5 reviews)
  • 100%positive5
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    “Darren and the TEAM are insane some off the best app support ive ever come across and the app runs flawlessly great work guys”
    Ecigone · 5★ · 2024-09-16

    Plans

    Upzelo Loyalty & Wallet Passes pricing tiers.

    STANDARD

    $199/month

    • Loyalty, Rewards & Tiers
    • Referrals
    • Unlimited Wallet Passes
    • Unlimited Push Notifications
    • Limited Experiences
    • Branding
    • 24/7 Premium Support

    PRO

    $349/month

    • Loyalty, Rewards & Tiers
    • Referrals
    • Unlimited Wallet Passes
    • Unlimited Push Notifications
    • Extended Experiences
    • Branding
    • 24/7 Premium Support

    Capabilities

    What Upzelo Loyalty & Wallet Passes can do.

    The 28 capabilities Upzelo Loyalty & Wallet Passes lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Loyalty and rewards

    Program types

    7
    • Reward programs
    • VIP tiers
    • Referrals
    • Subscriptions
    • Gift card programs
    • Digital wallets
    • Custom programs

    Rewards you can offer

    12
    • Points
    • Discounts
    • Coupons
    • Gift cards
    • POS rewards
    • Shipping rates
    • Free shipping
    • Free products
    • Early access
    • Exclusive access
    • Membership perks
    • Custom rewards

    Pop-ups

    Pop-up types

    4
    • Cart pop-ups
    • Discounts
    • Rewards
    • Custom pop-ups

    Managing pop-ups

    5
    • Editor tool
    • Triggers and rules
    • Automations
    • Targeting
    • Segmentation

    FAQ

    Upzelo Loyalty & Wallet Passes — frequently asked questions.

    What is Upzelo Loyalty & Wallet Passes on Shopify?
    Upzelo Loyalty & Wallet Passes is a Shopify app in the Loyalty and rewards category. Upzelo's customer loyalty, referrals and wallet pass programs are crafted to boost your business's growth. Make each purchase a celebration with a bespoke program that's easy to set up and launch in minutes, all without needing any coding skills! Should you require assistance, our support and migration teams are ready to guide you at every step. New: Connect with your customers both online and in-store, and boost conversions using Apple and Google wallet passes. It averages 5.00 out of 5 across 5 merchant reviews on the Shopify App Store.
    How much does Upzelo Loyalty & Wallet Passes cost?
    Upzelo Loyalty & Wallet Passes has 2 paid plans on the Shopify App Store, starting at $199/month and going up to $349/month.
    Is Upzelo Loyalty & Wallet Passes free?
    No, Upzelo Loyalty & Wallet Passes is a paid Shopify app. Plans start at $199/month on the Shopify App Store.
    When was Upzelo Loyalty & Wallet Passes launched?
    Upzelo Loyalty & Wallet Passes launched on May 2, 2022 — over 4 years on the Shopify App Store. In that time it has gathered 5 merchant reviews.
    Is Upzelo Loyalty & Wallet Passes Built for Shopify?
    Upzelo Loyalty & Wallet Passes does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Upzelo Loyalty & Wallet Passes alternatives?
    Merchants commonly compare Upzelo Loyalty & Wallet Passes with Pop Convert, Appstle℠ Subscriptions, SendWILL Popup Email Marketing, and Smile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Pop Convert

    Pop Convert ‑ Pop Ups, Banners

    4.90★8,311

    Known for: pricing

    Appstle Inc.

    Appstle℠ Subscriptions App

    5.00★7,617

    Known for: pricing

    SendWILL

    SendWILL Popup Email Marketing

    4.90★7,085

    Known for: customer-support

    Smile.io

    Smile: Loyalty Program Rewards

    4.90★4,292
    Browse more inAll Loyalty and rewards apps All Pop-ups apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Upzelo Loyalty & Wallet Passes.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Upzelo Loyalty & Wallet Passes — free Start free

    Prefer the source? View Upzelo Loyalty & Wallet Passes on the Shopify App Store ↗